Adobe announces new personalization capabilities in Adobe Experience Cloud to help retailers prepare for peak sales periods

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Consumers’ online shopping habits, purchasing behaviors and expectations have all changed since the onset of the pandemic. Curbside pickup continues to gain traction as customers prioritize safety and convenience. Branded shopping days like Black Friday are now seeing month-long spikes in promotions and revenue compared to just a single day. As digital commerce has reached new heights, so have customer expectations.

The pandemic produced a rare step change in online spending, equivalent to a 20 percent boost, and future growth is expected to build from this gain. According to a recent forecast from Adobe Analytics, global e-commerce is expected to hit $4.2 trillion for 2021, demonstrating that the digital economy is continuing to grow.

As digital commerce becomes a dominant channel for business growth, retailers are tasked to deliver the tailored, contextually relevant experiences that consumers have come to expect. Scaling personalized experiences in a world where customers have control over how brands use their data is the next big thing for marketers in any business to tackle. To succeed, brands must put quality first-party data at the center of their customer acquisition and engagement strategy to build trust and deliver brand experiences with only the information customers choose to share.

Today, Adobe is announcing several new capabilities in Adobe Experience Cloud to help brands across all industries, including retailers, succeed in their first-party data strategies, deliver more personalized customer experiences at scale, and effectively prepare for peak sales periods, including the holiday shopping season.

New Adobe Experience Cloud innovations include: