Adobe and Walmart partner to integrate Walmart’s omni-channel fulfillment technologies and Marketplace with Adobe Commerce

Image of someone holding a credit card while on a laptop as well as someone holding two packages.

By Peter Sheldon

Posted on 07-27-2021

Omni-channel integration between brick and mortar and e-commerce stores has improved significantly over the past decade. However, the events of the past year forced a major refocus on merchants’ ability to offer seamless, contact-free experiences, like pickup, across channels as digital commerce proliferated.

According to the latest data from Adobe Digital Economy Index, the percentage of buy online pickup in-store (BOPIS) orders for retailers that offer the service has increased from 7 percent in January 2018 to 22 percent in June 2021, demonstrating a growing consumer demand for retailers to offer proven, scalable omni-channel technologies.

Walmart partnership to benefit Adobe Commerce and Magento Open Source retail customers

Today, we are excited to announce a new partnership with Walmart to make several of Walmart’s technologies and capabilities available to Adobe Commerce and Magento Open Source customers. Our retail customers will soon benefit from being able to implement Walmart’s fulfillment technologies in their own physical stores to offer exceptional pickup experiences and to reach new customers by syndicating their products online on Walmart Marketplace.

Here are some additional details on the initial partnership benefits for Adobe’s retail customers:

“In light of the pandemic, the most successful merchants have been those that invested in technology to deliver omnichannel fulfillment and frictionless commerce. Adobe’s partnership with Walmart is the latest example of how the company is helping it's merchants deliver differentiated commerce experiences, whether it’s through offering store pickup capabilities or reaching new customers that regularly shop on Walmart.com.”

Jordan Jewell, research director for digital commerce at IDC.

Timing and availability

Adobe’s retail customers in the U.S. will be able to integrate Walmart’s omni-retail technologies in their own storefronts starting in early 2022.

Topics: Digital Transformation, News, Retail, Experience Cloud, Retail, SMB, Commerce

Products: Experience Cloud, Magento Commerce, Commerce Cloud