Answering your questions about Adobe and Frame.io

A picture containing text, television, screen Adobe and Frame.io logos

by Scott Belsky

posted on 09-07-2021

Our team is so excited by the prospects of Frame.io, the makers of an industry-leading video collaboration platform, joining Adobe. As I’ve gotten to know the team at Frame.io better, I’ve grown increasingly excited about the complementary strategies and shared culture between the two teams and I know that together we can make collaboration for video producers, and for creative people in general, a step-function better.

Since we announced the proposed partnership, we’ve also heard from customers of both companies. Many people are excited and some people, understandably, have questions. So I want to directly answer some of those questions here.

Will Frame.io continue to support non-Adobe video editing software like Final Cut Pro, DaVinci Resolve, and Avid Media Composer?

Absolutely. Our vision for Creative Cloud is to create an open platform for creativity and collaboration. Both teams share a belief that you should be able to collaborate seamlessly, without leaving your creative tools. And we recognize that creative people use many tools, not just Creative Cloud. Some video editors may tweak an asset in Photoshop, edit in Final Cut, then add an effect with After Effects. We want you to be able to do that with as little friction as possible so you can stay in your creative flow.

Will Frame.io continue to support integrations with other non-Adobe applications like Slack, Dropbox, Airtable and others?

Absolutely. We’ve been working hard to enable third-party developers to build plug-ins and integrations in Creative Cloud over the past few years and we want to maintain and expand the great relationships Frame.io has built with third-party developers and applications.

Will Adobe change what we love about Frame.io — its innovation, stellar design, and attention to the customer experience?

What you love about Frame.io is what motivated us to pursue this acquisition. We’re excited about having the Frame.io team join us not so that we can make them do things “the Adobe way,” but so that we can benefit from their perspectives and together build an even better customer experience. Of course, it is easy to say this, but it is our responsibility to show you what is possible and exceed your expectations. I recall when Adobe acquired Behance, a company I co-founded, back in 2012. Our customers had similar questions and it was our responsibility as a team to leverage the technologies and expertise within Adobe to make Behance better. Behance has grown leaps and bounds ever since and is, without a doubt, a better product as a result. Ultimately, the fate of a product is up to its team, their vision and values, and their relationship with customers. Our teams at Adobe and Frame.io believe that the future of creativity is more connected and inclusive than ever before. We both feel like we’re in the first innings and are excited to work together and learn from one another.

Perhaps the thing that gives me the most confidence about bringing together Creative Cloud and Frame.io is that the two teams share the same DNA. Both teams are composed, to a large degree, of artists and makers who want to solve problems that creative people face and make the act of creation more efficient and more fun. That’s why we at Adobe can’t wait to start working together with Frame.io.

Topics: News, Creativity, Leadership, Video & Audio, no-interlinks, Video leadership, Creative Cloud,

Products: Creative Cloud, Premiere Pro,