Adobe Announces Major Milestone in the Adoption of AI-powered Capabilities in Adobe Experience Cloud

Today, we’re excited to share that over 80% of Adobe Experience Cloud customers across our category-leading applications are now relying on AI-powered capabilities to drive their digital modernisation. Adobe Sensei, Adobe’s AI and ML technology, powers intelligent services that can easily be applied across the organisation to deliver great customer experiences. Adobe Sensei is uniquely focused on solving digital experience challenges by enhancing human creativity and intelligence to help brands create and design better content, accelerate business processes, and personalise customer experiences.

Sensei-powered capabilities are built into Adobe’s enterprise applications as out-of-box functionality, while additional AI-as-a-service features can be accessed via the Adobe Experience Platform. Adobe’s turnkey solutions can be easily implemented by marketers, content strategists, and business analysts across marketing and IT organisations to optimise and deliver personalised experiences at scale and in real-time.

This includes the development and delivery of timely cross-channel campaigns, the ability to better understand influential factors behind specific customer behaviours, the anticipation of the next customer interaction, intelligent product recommendations for e-commerce, the rapid creation of production-ready quality content, and the ability to quantify the marketing impact of touchpoints across customer journeys.

“The biggest challenges organisations face with AI are to identify the best use cases and then set up, implement, and manage the algorithms and data feeds appropriately,” said Gerry Murray, research director, marketing and sales technology, IDC. “Adobe simplifies these challenges by embedding AI and ML capabilities via Adobe Sensei into Experience Cloud applications, enabling marketers and data scientists to quickly design and deliver compelling customer experiences that learn from and adapt to customer behaviour over time.”

New Marketing Mix Modelling for Marketing Budget Allocation

One of the challenges that brands face today is trying to accurately forecast how to best allocate budgets to support a wide range of marketing initiatives. While historical context can be invaluable in helping to inform future strategies, companies must also be able to act fast and quickly evolve their strategies at a time when the move to digital has greatly accelerated. Powered by Adobe Sensei, Adobe’s new Marketing Mix Modelling capability allows brands to accurately forecast and optimise budget allocations across both online and offline channels to confidently meet business objectives. In addition, the predictive insights can be combined with historical performance data gathered from Adobe’s Attribution AI service, which helps marketers quantify the incremental impact of specific marketing touch points and provide brands with a cohesive and comprehensive marketing spend optimisation assessment.

Major Brands Benefitting from Adobe Sensei Today:

For more information about Adobe Sensei, visit here.