Adobe launches the UK Creative Council with Riz Ahmed to inspire ‘Creativity for All’

Images of UK Creative Council founder members

At Adobe, our mission for Creativity for All is to empower everyone everywhere to create their own stories and have their voices heard because we believe that the more perspectives we see, the more vibrant the world becomes.

In support of that vision, we launched the Adobe UK Creative Council with four inspiring founder members from across the creative industries.

Each member brings a unique perspective based on their experiences, and journeys to the top of their chosen fields, and will help us to educate, inspire and celebrate creators and aspiring creatives from all walks of life.

Learn more about our founder members and why they’ve chosen to team up with us to help educate, inspire and celebrate the work of creators.

Meet our founder members

Riz Ahmed

Oscar-nominated, internationally renowned actor, musician, writer, producer, activist, and role model

Image of Riz Ahmed

“The creative industry is dynamic and influences most of our lives on a daily basis. Although we’ve seen positive progress in areas such as representation, we still have a long way to go as creativity as a skill and industry is not yet accessible to everyone. Adobe’s mission to enable Creativity for All aligns to my own passion to support creators from all backgrounds and abilities to pursue their creative dreams but there are a myriad of barriers that stand in so many peoples’ way. By teaming up with Adobe, I hope to further support aspiring and experienced creators and communities in the areas of education and inspiration.”

Riz Ahmed

Charlene Prempeh

Creative Agency Founder, Tech activist and Contributing Editor, Financial Times How to Spend it.

Image of Charlene Prempeh

“Ideas of community and open dialogue have been discussed at length in the marketing space but few brands have made the necessary step to formalise a structure where new voices can contribute effectively to campaigns and strategy. What I find exciting about being part of the Creative Council is knowing that the work we do will meaningfully impact Adobe’s output and in doing so, positively strengthen a diverse network of talented, inspiring creatives.”

Charlene Prempeh


Filmmaker and Editor of the YouTube collective, Sidemen

Image of Konstantin

“From a young age, I have always been fascinated by Hollywood movies and the behind-the-scenes aspects of film making. I never imagined that something I was so passionate about could become a career. I’m able to do what I love every day and I want to make this possible for more people. Being part of the Adobe UK Creative Council means I’m able to share my industry insights, as well as work with Adobe to open more doors for young people entering the creative industry. All you need today is a story and the tools to bring it to life, so I’m looking forward to making this possible for more people.”


Derin Adetosoye

YouTuber and Presenter for the ABB FIA Formula E World Championship

Image of Devin Adetosoye

“We're at an incredibly exciting and pivotal time right now in the creative industry, where innovation, diversity and empowerment are at the forefront. The next generation has the power to shape the industry, making it more representative and their storytelling will help creators from all backgrounds fulfil their creative dreams. The Creative Council is an opportunity to support this vision. I'm thrilled to be able to work alongside such inspiring individuals to champion creativity and accelerate this change.”

Derin Adetosoye

To find out more about how we are using creativity to empower people everywhere, please visit Adobe Diverse Voices and register for free to join us at our annual creativity conference, Adobe MAX 2021 (October 26 - 28).