New in Adobe Stock: Introducing Stock & Marketplace plus enhanced audio & video search features
Image Source: Adobe Stock.
Brands of all sizes feel the constant pressure to stand out and capture attention. At the same time, creators juggling competing priorities need new ways to reduce repetitive tasks so they can dig into creative work. Adobe Stock is taking steps to help creators deal with both challenges.
Today, Adobe Stock proudly introduces Stock & Marketplace, plus new time-saving audio and video search features. Additionally, we’re highlighting an expanded collection of hundreds of thousands of free stock assets, including diverse and inclusive new content from the Artist Development Fund creators. All together, these offerings help creators focus on the fun, innovative part of their jobs: the creative process.
According to Adobe’s State of Creativity survey, 81 percent of creatives are being asked to develop more content in less time and 84 percent of creatives rely on stock content to do their jobs. It’s our mission to help creatives rise to meet these new challenges. With Adobe Stock, you have instant access to hundreds of millions of high-quality, royalty-free creative assets including photos, vectors, illustrations, videos, audio tracks, design templates, motion graphics templates, and 3D assets. You can uncover the right asset quickly and intuitively with search powered by our artificial intelligence technology, Adobe Sensei, and save time with previewing and licensing capabilities directly within Adobe apps.
Read on to learn more about everything new in Adobe Stock this Adobe MAX.
Stock & Marketplace: A unified hub for your creative needs
Stock & Marketplace provides a unified hub for your Adobe creative assets — Adobe Stock, Adobe Fonts, Plugins, and Substance 3D assets. Easily discover the creative ingredients needed for your project whether it’s a stock photo, font, or plugin, without needing to visit multiple websites.
Your Creative Cloud subscription includes access to more than 20,000 Adobe Fonts, plus many free plugins and integrations. Explore hundreds of thousands of free photos, vectors, videos, design templates, motion graphics templates, and 3D assets from the Adobe Stock free collection, available for licensing to anyone with an Adobe ID. Specially curated by Adobe Stock from the most-searched themes and emerging trends, including exclusive diversity and inclusion content from Adobe Development Fund artists, all content comes with the same license rights as the standard collection. Check out the official MAX 2021 free gallery or explore the full free collection.
Unlock the full value of your Creative Cloud membership in one central place and discover Stock & Marketplace on the Adobe Stock website, the Creative Cloud homepage, or directly through Creative Cloud for desktop.
Advancing inclusive imagery with the Artist Development Fund and partners
Over the last year, we have taken some big steps towards building a truly inclusive stock collection that more accurately reflects the diversity of the real world. Through a variety of programs and partnerships, we’re sourcing and making more accessible imagery that represents a wide range of people from differing backgrounds, skin tones, body types, ages, abilities, and more.
According to Adobe’s State of Creativity survey, 89 percent of creatives want more diverse and inclusive imagery, and 91 percent of those surveyed agreed that the events of 2020 inspired their teams to incorporate real-world issues into their creative work.
At MAX 2020, we launched the Adobe Stock Advocates program, an initiative from Adobe Stock focused on championing self-identifying artists and content from underrepresented communities. With the program, we have invested $500,000 into the Artist Development Fund. This funding helps those artists offset costs that often become barriers, such as paying models, renting spaces, and covering equipment costs. Click here to watch our 2021 MAX segment that features 3 Artist Development Fund artists.
To date, we have introduced three groups of recipients selected for the Artist Development Fund and their content is exclusive to Adobe Stock. Applications are still open. Videographers, photographers, and illustrators that identify with and depict underrepresented and diverse communities are encouraged to apply for free.
In addition to this unique new content, Adobe Stock is furthering diverse representation in stock imagery with key partners such as our new co-exclusive partner Cultura, which is projected to become one of Stock’s largest contributors of Stock created completely by BIPOC-identified artists. Cultura’s mission is to expand visual representation of people of color through stock photography, something we are proud to support.
Meanwhile, the Creative Empowerment Program, a 2020-2021 joint initiative with Adobe Stock and the co-founders of Diversity Photos, is designed to provide artists of color with the tools they need to overcome barriers to commercial success in the stock industry. Co-exclusive to Adobe Stock and available in our Premium collection, imagery from this program seeks to tell powerful stories by depicting models from diverse communities in authentic, relatable scenes.
Discover the perfect track in a snap with Find Similar audio
Video continues its growth as a medium of choice among marketers, small and medium-sized business owners, designers, and editors. But searching for the right audio for your videos can be discouraging, especially when you have to search through endless numbers of tracks to find the ideal piece of music.
To help you find the perfect track faster, Adobe Stock is proud to introduce a new feature called “Find Similar audio” Use it to highlight the segment of any audio track you like, and Adobe Stock will find similar options. If you have a track in mind that you’d like to use as inspiration, upload the audio file and Adobe Stock will match it with royalty-free options.
This new advanced search feature, made possible by Adobe Sensei, enables you to sift through Adobe Stock’s comprehensive curated library with incredible speed and ease, quickly narrowing down thousands of options to just a few smart choices.
Adobe Stock includes collections sourced from world-class, award-winning artists and audio partners to give you access to thousands of high-quality music tracks organized by popular genres and moods. Thanks to the simple, worry-free licenses, you can use any music track in any online, advertising, social, point-of-sale, or broadcast media projects with confidence.
Discover “Find Similar audio” in the audio search bar. Or when previewing a track, click on the three dots to “Find Similar” audio tracks. Learn more about our other Sensei-powered features on this page.
Refine your search with new video filters: Shot Size and Angle
Searching for the perfect clip within Adobe Stock’s immense stock video collection can be challenging. With millions of clips available at your fingertips, Adobe Stock’s advanced video filters help you refine your search. To further your search and get you results faster than ever, Adobe Stock is introducing two new filters, Shot Size and Shot Angle.
Toggle between close-up shots and long shots and find the right placement of your subject. Filter by shot angles such as top-down, low angle, and eye level to give your audience the intended perspective.
Adobe Stock’s video library reached 20 million videos earlier this year, so use these new search filters to uncover the right clip for your project in your next search. Explore the high-quality, royalty-free video collection and discover these new filters in the search panel.
Explore music tracks from three new audio partners
We’re excited to announce that, in addition to Epidemic Sound and Jamendo, we’ve teamed up with three new audio partners to boost the size and breadth of Adobe Stock’s audio collection: FineTune Music from Los Angeles, CA, Music Revolution from Trumbull, CT and Keyframe Audio from Los Angeles, CA.
We’ve added 10,000 new tracks from these providers covering a wide range of musical genres. Access a variety of audio from even more composers, producers, and instrumentalists all in one place. Use these sounds to set the perfect mood, add depth to your videos, and keep pushing the limit with your creativity.
Fighting misinformation with the Content Authenticity Initiative
Two years after introducing the Content Authenticity Initiative (CAI), we’re thrilled to share that starting today, we’re making our new way to provide digital provenance with Content Credentials, available to the millions of people who use Photoshop, Stock, and Behance. This means that we’re launching several extensions and integrations built to make content attribution easier for creators, and content authenticity more transparent for consumers.
We’re introducing CAI functionality within the Adobe Stock experience to make attribution easier for creators, and to increase transparency of content history for viewers. Content featured in Stock will now automatically attach Content Credentials when an image is downloaded by a user. Click here to learn more about the Content Authenticity Initiative and Adobe’s work around creator attribution and building a more trustworthy digital landscape.