With more than 410 bakeries in the United States and Canada, Nothing Bundt Cakes has come a long way since its co-founders, Dena Tripp and Debbie Shwetz, founded the company in their home kitchens in 1997. With a 25th anniversary celebration coming in 2022, Nothing Bundt Cakes has chosen Adobe Commerce, powered by Magento, as the flexible and sustainable ecommerce platform to help fuel the next phase of its online growth.
Nothing Bundt Cakes plans to open 48 more bakeries by the end of 2022. It also expects to significantly boost its sales over the next five years by strengthening its online presence and building out its B2B sales channel. Adobe Commerce sits at the heart of its digital transformation, underpinning Nothing Bundt Cakes’ new website, allowing a stronger customer journey, and refreshing its digital content strategy.
“We’re guided by a simple principle — to deliver joy. But joy comes in different flavors, especially when you’re giving customers so many options to customize their purchase. Added to that is the challenge of conveying a sensory and welcoming experience in a virtual environment,” says Angie Eckelkamp, chief marketing officer of Nothing Bundt Cakes. “It takes a flexible platform and beautiful content to make that happen, which is exactly what Adobe Commerce delivers.”
Greater autonomy for bakery owners
Nothing Bundt Cakes has built a reputation as a progressive franchise operator. It receives more than 6,000 applications to open new bakeries each year and is committed to helping its owners succeed at every turn. It is now transforming their digital offering using Adobe Commerce. The approach is to provide a seamless online ordering experience as well providing bakery level customization.
“We want our bakery owners to have autonomy, but we also want to deliver a consistent experience to our customers no matter where they’re based. A platform approach with Adobe Commerce ticks both boxes. Owners get the flexibility to manage their business at a local level, and we ensure that the experience is aligned to our overarching goal of delivering joy,” says Nachiket Desai, chief technology officer for Nothing Bundt Cakes.
“Our owners are passionate about running a successful franchise and serving their customers,” adds Desai. “By leveraging centralized technology to simplify operations, we’ve given them more bandwidth to focus on their core business, with no added pressure.”