Adobe named a leader in the 2022 Forrester Wave: Digital Asset Management

"Forrester" with abstract art surrounding the word.

Over the past 18 months, brands have seen a major shift in the way they engage with their customers. According to the 2022 Digital Trends Survey, 82 percent of CX practitioners have observed new and changing customer journeys, while 72 percent have seen a surge in new customers using digital channels.

Digital has become the default for nearly everything from awareness, education and purchasing — and digital experiences have become richer with images, video, 3D/AR, and personalization.

With more intelligence and automation, Digital Asset Management (DAM) has evolved from being a content resting place to a content innovation engine for high-scale content creation and personalized experience delivery. Adobe has been fortunate to help some of the world’s best brands regain control over their digital assets and reimagine their end-to-end content lifecycle to make the most of every digital asset.

“Adobe is globally recognized for its leading expertise in enabling partners to make a step-change in their digital marketing, consumer and customer insights, and e-commerce capabilities. With the development of our data-driven digital business and e-commerce platform, our businesses will be able to launch products and services faster, in a more targeted, personalized, and efficient manner to our consumers and customer.”

Carsten Knobel, chief executive officer of Henkel

Adobe a Leader in The Forrester Wave™: Digital Asset Management for Customer Experience, Q1 2022

We are very proud to announce that Adobe has been named a Leader in the Forrester Wave: Digital Asset Management for Customer Experience, Q1 2022. This report evaluated 14 DAM vendors to dive deep into their current product offering, strategy & vision, roadmap, past performance, ecosystem, and customer success.

We are thrilled to be named a Leader in this report and recognized for our investment in digital asset management with Adobe Experience Manager Assets. Over the last 18 months, the DAM has become even more critical for every brand’s personalization and experience strategy. We’ve built deeper integrations across our Adobe products and created strategic partnerships with market-leading companies across retail, financial, healthcare, technology, and other industries to build the world’s most intelligent and connected DAM.

Adobe Experience Manager Assets is a modern asset management platform with built-in cutting-edge intelligence to empower organizations to create, manage, adapt, and publish rich digital assets across every step of the personalized customer journey.

Innovation never stops — We've invested heavily in a highly-scalable and integrated asset foundation with a single source of truth of digital assets in the managed cloud — everything and anything from images, to video, including emerging media formats such as 3D. This past year, we've introduced deeper integrations with Creative Cloud and Workfront to simplify complex creative, work, and marketing processes into a single workstream. We’ve modernized the user experience to increase users’ overall productivity with the DAM. In addition, we’ve built-in new intelligent automation & delivery capabilities to enable leading brands to generate millions of net-new asset variations on the fly with Adobe Sensei, Photoshop, Lightroom, and other rich media technology. We are incredibly excited about our planned innovations to come in 2022 and beyond.

I invite you to download the full report, The Forrester Wave: Digital Asset Management for Customer Experience, Q1 2022, to see for yourself how Adobe “Is a visionary vendor with a portfolio of complementary products that help deliver on the promise of content atomization and scale.”