Adobe MAX: Sharpen your social media and digital marketing skills
As social media evolves, digital branding matters more and more, for individuals and for businesses. So it’s always a good time to level up your social content creation skills and digital marketing footprint.
Social media & digital marketing sessions at Adobe MAX
Learn how to use Adobe Express to make high-quality content quickly and easily using thousands of beautiful, free templates. Harness the power of social media and digital marketing to strengthen your brand and grow your business. Discover how to maximize your channel growth and increase your following on social and digital platforms.
You’ll be able to hear firsthand how other small-business owners and freelancers have found success on social media and other digital channels, and explore marketing strategies that can help you achieve your goals.
Who are these sessions for?
These sessions are for anybody who wants to make great social media content — whether they are working solo on their own brand or business, creating content as part of a team, or want to build a community around a shared passion. These sessions are great for graphic designers, marketers, and business strategists or owners, though you don’t need to be a professional social media maven to attend.
If you’re interested in or specialize in the following, these sessions are for you:
- Social Media Content
- Graphic Design
- Business Strategy
Here are 5 must-have sessions to add to your schedule:
Create an effective content strategy that will help you achieve your business goals. Join this hands-on workshop with Mallory Shoemaker, Adobe Express content strategist, and Andy Lambert, author of Social 3.0, co-founder of ContentCal, and Sr. Product Marketing manager at Adobe, and learn how to tailor the foundations of a winning content strategy to your audience, brand, and industry.
In this 90-minute workshop, you’ll become skilled in:
- The ‘6C’ content strategy framework
- Where social media fits into a content strategy
- How to target your ideal audience
- Which channels are right for your brand or business
- How Adobe Express can help you bring your content strategy to life
Learn how Adobe Express empowers freelancers, small business owners, and social media marketers to work more collaboratively with teams and increase productivity to deliver faster results for clients. Join Charmaine Jennings, owner of Strategic Charm Boutique, a digital marketing agency that helps businesses share their brand story and build online communities, and Adobe Express expert Chloe McConnell.
In this 60-minute session, you’ll discover how to:
- Scale and amplify branded content
- Empower your clients to create on-brand
- Leverage workflows across Creative Cloud from Photoshop to Illustrator to Adobe Express
- Increase collaboration and streamline feedback with teams or clients
Explore how you can use Adobe Express to make beautiful, on-brand content quickly and easily. From the perfect font to your signature colors, in this session you’ll learn how to set up the elements of your brand kit and quickly apply them to any template or project. This session is perfect for small business owners, solopreneurs, marketers, and anyone creating content for their business or for clients. Follow along with Adobe Express Evangelist, Katrina Torrijos.
In this 30-minute session, you’ll learn how to:
- Get started with a logo and color palette
- Select custom fonts in Adobe Express
- Create and customize eye-catching, branded graphics for social media
- Invite others to review and collaborate
Learn how to land your dream clients using unconventional approaches on social media. Join Andrew Hochradel as he takes you on an exploration into crafting an immersive social media campaign to hook your audience and convert them into ambassadors for your brand.
In this 30-minute demonstration, you’ll see real examples and insights on how to:
- Create an immersive multimedia campaign
- Convert your audience into brand ambassadors
- Explore unconventional marketing concepts
One of the worst mistakes you can make is putting all your eggs in one platform. Join viral marketer and celebrity social content producer, Andrea Casanova and learn how to create and optimize a cross-channel digital strategy for your brand or business. Learn to create a content plan from scratch and develop a deeper understanding about the types of content that converts best per platform.
In this 30-minute session, you’ll:
- Develop your brand archetype, voice, and messaging
- Understand Gen Z’s impact on global trends
- Repurpose content without the burnout
- Generate a cross-channel content plan from scratch
Already excited for everything you’ll have the chance to explore? So are we. Register for Adobe MAX 2022 (October 18-20) to unlock new ideas and grow your creativity and digital skills.
Get started making social content quickly and easily with thousands of free templates to choose from using Adobe Express.