Adobe Aero’s Geospatial pre-release elevates your world with locatable 3D experiences for retail and marketing

The retail landscape has undergone a dramatic shift in recent years, and competition for audience engagement has never been higher. Businesses are finding new and innovative ways to interact with customers online and in-person. Immersive experiences delivered through Augmented Reality (AR) are a compelling way to engage customers today in an increasingly digital and mobile world. According to Google, shoppers engage with 3D imagery 50 percent more than static images, demonstrating the significant advantages of incorporating AR and 3D tools for retailers to enrich shopping experiences (Google, 2023).

Adobe Aero is an intuitive and user-friendly platform designed to author and deliver 3D AR experiences for users on mobile devices. Today, Aero gets even better. Adobe is introducing groundbreaking geolocation capabilities in Aero through its collaboration with Google’s ARCore, enabling retailers to create 3D AR experiences seamlessly connected to real-world locations. This experimental capability is being introduced through the invitation-only Aero Geospatial Pre-release. Sharing these 3D experiences with customers is quick and easy, requiring just a QR code scan for AR access on supported smart devices. AR experiences have the potential to offer businesses and marketers worthwhile returns on creative and time investments with engaging results that can be easily updated and kept fresh. Here are some new opportunities that Adobe Aero’s Geospatial Pre-release is bringing to elevate the customer experience:

More impactful audience engagements

The Adobe Aero Geospatial Pre-release makes it easy to connect physical locations and AR experiences by leveraging Google’s Geospatial Creator platform. Retailers and marketers can now use Photorealistic 3D Tiles powered by Google Maps Platform to view and select real-world anchor points for experiences and enhance customer engagement by delivering interactive AR content directly to supported mobile devices. This approach offers customers memorable experiences and encourages them to explore and revisit locations for ongoing interactions.

Personalized and flexible experiences

One of the key advantages of using AR experiences in retail and marketing is they offer unmatched flexibility, allowing businesses to personalize, modify and refresh content quickly and easily. By overlaying stories onto the physical world, Aero experiences extend beyond traditional limitations of physical and digital media, elevating the customer journey. Now with the ability to deploy location-based 3D content, businesses can further enhance their physical presence remotely or nearby, broadening the reach and effectiveness of their marketing and retail efforts.

Intuitive and familiar workflows

With the Aero Geospatial Pre-release, teams also have an accessible entry point into 3D technology with Adobe’s approachable design and Google’s reliable geospatial technology. Best of all, using Adobe Aero does not require any coding experience. By seamlessly connecting with Adobe Creative Cloud, designers can start building engaging AR experiences with 2D assets they already have and gradually progress to add 3D elements as their skills advance. This streamlined approach allows businesses to create captivating AR experiences in-house, reducing the need and cost for external help to create or maintain experiences.

With these impactful and easy-to-use features, retailers are already looking forward to using Geospatial AR capabilities in Aero to bring their work to life.

Mattel and Gap x Barbie collection takes the stage in New York City

Bringing this experience to life on May 23, Gap and Mattel are partnering to showcase their new Gap x Barbie clothing collab and the potential for a location-based Aero AR experience in retail at the heart of New York’s Times Square. Powered by Google’s Geospatial Creator in Adobe Aero, Gap and Mattel provide an engaging experience for users to view and interact with 3D scenes, adjust character outfits, and even look for hidden “Easter Eggs” around Times Square. This experience will provide an exciting way to introduce the new collection using an interactive AR call-to-action encouraging viewers to shop the Gap x Barbie collection showcased within the Aero experience.

Embracing new technologies like AR with tools like Adobe Aero’s Geospatial Pre-release is essential for businesses looking to stay ahead in today's competitive retail environment. With this intuitive and cost-effective platform for creating engaging 3D AR experiences, Adobe Aero equips businesses with the tools they need to drive customer engagement and maximize impact of physical settings.

Learn more about the power of 3D AR experiences and the full capabilities of the Adobe Aero Geospatial Pre-release here. It’s the perfect time to start your 3D journey and innovate your customer experience with Adobe Aero and Google.