Connecting customers to your brand is all about multimedia storytelling

Multimedia storytelling isn’t a new concept; most content creators have always been aware that multimedia content is more effective than conventional content. However, not everyone had access to it until recently, and brands are quickly learning how important it is.

One of the first and most well-known examples of multimedia storytelling is “Snowfall” from the New York Times. The piece won a Pulitzer Prize, and brought multimedia storytelling into the mainstream, and served a powerful example of how scroll-based animations, photography, and video clips create an outstanding experience.

With all of today’s technology, social platforms, and tools available, the multimedia storytelling landscape looks a little different, but remains just as relevant. Read on for reasons that multimedia storytelling is critical to implement into your personal branding strategy.

Why multimedia storytelling matters

Improved Retention: Research suggests that people retain more information when it’s presented in multiple formats. Multimedia story telling helps reinforce key messages and ideas making them more impactful and memorable.

Improved Comprehension: Using multimedia makes complicated information easier to digest. Visual aids such as videos, GIFs, and infographics can help showcase processes and illustrate concepts in a way that’s simpler than text alone.

Greater Emotional Impact: According to a study conducted by Harvard Business School, approximately 95% of purchasing decisions are driven by the subconscious, or to say, are emotionally driven. Emotion not only drives purchasing, but it also drives decision making. In other words, it’s extremely important for your audience to feel engaged with your brand to build an emotional connection with your audience if you want them to purchase your products and services.

Increased Engagement: By using different formats, multimedia storytelling appeals to a wider range of senses making your story more compelling and immersive. Multimedia storytelling enables you to capture the attention of your audience so that they’re more likely to engage with your content.

The tools to do it right

Now that you know why multimedia storytelling is so important to your brand, to bring your stories to life, you must have the necessary tools at your fingertips to help you stand out. I use and recommend Adobe Express – it's truly revolutionizing the way anyone with an idea, and a story to tell can make stunning videos, animations, images, design and documents faster and easier than ever before.

Get started today and keep an eye out for part three of my article series. As always, see you on the socials!