Create your own business reality through design at Adobe MAX

What does it take to become a designer for the world’s most influential brands and agencies? Drawing upon their best practices, expertise, and portfolio of creative design wins, today’s top designers are here to share secrets to success during these not to be missed sessions. From brand reinvention to creative leadership strategies, team collaboration and brave new creative tools — you name it, they’ll cover it! You’ll get all the inspiration you need to empower people across your organization with Adobe Creative Cloud.

In these sessions, you’ll meet creative professionals who are masters in their respective fields from graphics, web, to multidisciplinary design, art, to video, film, motion graphics, photographers and more. Sign up now and thank us later!

If you’re interested in or specialize in the following, these sessions are for you:

Creative and design best practices sharing
Career and professional development
Thought leadership

Products featured:
Adobe Creative Cloud

Here are five must-attend sessions from this track to consider adding to your schedule once you’ve registered:

I Didn’t Know Acrobat Could Do That: The Newest Tools (L6160)

Gone are the days of mundane, boring PDFs. Create, collaborate, and craft your PDFs like never before. Principal evangelist, Lori DeFurio, and Codify Design Studio partner, Chris Converse, are teaming up to share the many unique approaches to making your content pop on PDFs like never before.

In this 90-minute hands-on lab, you’ll learn how to:

• Design beautiful new PDF pages using Adobe Express templates
• Extend your Acrobat tools into Google and Microsoft apps and services for access wherever you work
• Get real work done on the go by editing and sharing PDFs across devices
• Securely collect data and e-signatures with a branded webform

Empower Your Design Team for Strategic Impact (S6150)

As designers, we’re always looking for ways to improve our content, achieve creative consistency more efficiently, and streamline workflows. With Adobe Express, even non-designers can master these essential skills to create engaging, moving content. But don’t just take our word for it! Global Brand and

Design Manager Sakura Martin is here to help you empower your team like never before. She’ll provide unique tips on how to achieve creative consistency by streamlining workflows.

In this 60-minute session, you’ll discover:

• How Adobe Express supports collaboration between designers and marketers
• The ways that Dentsu leverages Creative Cloud Libraries in Adobe Express to help manage a cohesive visual identity across 145 markets
• How access to basic imagery and video editing and effects makes designing more accessible

Shaping the Future of Fashion: The Power of 3D Automation (S6157)

Improve your approach and the rest will follow. That’s how the Hugo Boss team is achieving their vision of becoming a global tech-driven fashion platform. Their custom generative design platform, supported by Substance 3D Designer and the Substance 3D Automation

Toolkit is helping them to unite creatives with business operations to take their in-house capabilities to industry breaking levels.

In this session, not only will you learn to cultivate creativity and get those new ideas flowing, but you’ll also learn how to redefine your approach to design and decision making.

In this 60-minute session, come along with us to discover:

• How HUGO BOSS benefits from driving 3D adoption across design, material, and marketing roles
• Why the shift to digital prototyping has helped achieve business goals – and how adding automation will support creative excellence
• Best practices for empowering your teams with 3D technology to limit your environmental impact, lower operational costs, and inspire your team with new creative possibilities

Adobe Firefly in the Enterprise: Generative AI at Work (S6159)

There’s no denying the creative revolution unfolding before our eyes. Generative AI is redefining how to create, edit, and imagine content creation. Adobe Firefly’s Generative AI is nothing short of being a total game changer. It’s the tool that breathes life into design teams, significantly streamlining their creative workflows. Learn how Adobe Firefly can help you navigate an emerging technological landscape, while improving workflows by joining this discussion with creatives from Mattel, Electronic Arts, Fox Broadcasting, and Mondelēz International.

The 60-minute conversation will include:

• Real-world use cases and examples of generative AI helping brands and teams that you can put into action right now
• Creative ideas and best practices for collaborating with generative AI, including tips on writing successful prompts
• Insights into and clarity about what to expect for generative AI in the workplace moving forward (Spoiler: These creatives have more work than ever.)

How Red Bull Went Remote: Rethinking Event Post-production (S6162)

If you’ve ever seen Red Bull’s inspiring action sports content and thought to yourself, ‘I wish I could produce something like that?’ Well, now you can! Join Dennis Wiehberg and Stefan Friessner from the Red Bull Media House video team as they lift the curtain to their post-production playbook. What can only be described as an adrenaline-fueled journey with today’s trailblazers of extreme sports content, this session will be one to experience.

In this 60-minute session, you’ll hear more about:

• What it’s like to work on Red Bull extreme sports events and productions
• How the video team transitioned from classic post-production to remote workflows
• Cloud solutions for various sizes of productions

Already looking forward to all the learning available this year? So are we. Register for Adobe MAX 2023 (October 10-12) to unlock new ideas and grow your creativity and digital skills.