Why cross-collaboration is your team's creative superpower

Group of peple looking at something together.

The digital landscape is rapidly changing, and the tools and means of professional and creative execution are changing along with it. This means creatives need to lean on the right collaborative tools, while also becoming stronger collaborators on their own, not using these tools as a crutch.

There are many benefits to strengthening your team’s collaborative muscles. For example, you likely work with people who have a diverse range of talents and skills, with expertise spanning specialties like design, writing and development. It’s important to make sure everyone can bring their best ideas to the table. Cross-collaboration allows everyone to make surprising connections, see new possibilities and create highly innovative work.

That’s what we do at Wix and Wix Studio, and I can say from experience, as the head of Wix’s Motion Studio department, that there’s an art to working on highly complex creative teams. There are so many advantages to committing to effective collaboration, but it also brings up important questions:

These are indeed big questions, but there are ways you can make sure you’re getting the most innovative ideas out of those you collaborate with. This applies to your internal team and to external clients, agencies and freelancers.

We’ll share some of the ways we solve challenges through creative collaboration in our Adobe Max session on October 10th, 2023, where my colleagues, Shira Nathan, Wix Motion Studio team lead, and Sivan Fiterman, senior motion designer, will highlight some examples. We’ll also share our workflow, advice and learnings along the way. We look forward to seeing you there. In the meantime, here's a glimpse at how team members can work together to craft compelling digital stories and assets.

If you can’t tell already, I’m a big believer that being able to collaborate with team members across disciplines is key to creative success, as is tapping into people’s complex and varied skill-sets. We’ll share some examples with you at Adobe Max, but I hope these tips inform your work in the meantime. See you on October 10th.

This Adobe MAX 2023 post is sponsored by Wix Studio.