Getting excited for Keynotes and Sneaks at Summit 2024

We’ve put a lot of thought into making this year’s digital experience conference extra special. Summit’s energetic learning environment — that we all look forward to each year — offers unmatched opportunities to expand your skillset — and more importantly — your perspective. From mainstage Keynotes to revelatory Sneaks and the brand-new Strategy Keynotes, this year’s Summit will be better than ever. Let’s take a look at defining moments in store for you in Las Vegas and online.

Keynotes and Sneaks set the stage

Summit’s Opening Keynote and Inspiration Keynote are highlights of the event — every year. In these stirring and memorable mainstage sessions you’ll hear from visionary speakers including award-winning podcast creator, author, radio personality, and journalist, Guy Raz — chief digital and technology officer and EVP Pfizer, Lidia Fonseca — chief operations and strategy officer at Major League Baseball, Chris Marinak, and more. Join these speakers as they discuss transforming and modernizing digital marketing experiences. Learn more about the Summit Keynotes.

Everyone looks forward to Sneaks! Don’t miss this year’s chance for an exclusive look into new technologies being developed in the Adobe Labs, co-hosted by basketball legend, entrepreneur, and media personality Shaquille O’Neal. You might be among the first to learn about the next big thing before it happens.

Let’s talk about all-new Strategy Keynotes. These captivating, 60-minute sessions offer immersive insights into customer experience management. Top Adobe executives and industry leaders share strategies to attract, engage, and delight customers. And top Adobe enterprise customers join in to give you a fresh angle on the customer experience, by getting real about their own challenges, big swings, and success stories.

Take a look at the four Strategy Keynotes offered at Summit 2024:

• Embracing Generative AI to Transform Customer Experiences — Join Ely Greenfield, SVP, CTO, Digital Media at Adobe and J.J. Camara, senior digital product creation at Tapestry to learn about the transformative potential of generative AI for scaling personalized customer experiences. Make generative AI work for you to unlock creativity and increase customer engagement for your entire organization. This session will help you separate hype from reality and show you how to make the most of generative AI — and avoid the pitfalls.
• Maximizing Marketing Performance and ROI — Learn from Max Cuellar, VP of Adobe Customer Solutions, who will show how you can maximize both the impact and the return on your marketing investment. You’ll also hear from Lisa Melton, CMO of AAA Northeast, who transformed their marketing approach to achieve profitable growth in a new age of hyper accountability.
• Maximize Creativity, Scale Content, Build Organizational Heroes — The creative content landscape is experiencing a tectonic transformation. Demand for content to drive personalization is skyrocketing, but budgets are hardly keeping pace, and efficiency is critical. Heather Freeland, chief brand officer of Adobe, alongside Cleve Gibbon, SVP of AI and Creative Technology, Omnicom Group and Dr. Ali Alkhafaji, chief executive officer of Credera Digital, will share how Adobe has built and maintained a modern, scalable, and repeatable content supply chain while ensuring creativity is kept front and center.
• Harness Your Data to Drive Personalization at Any Scale — Learn key strategies to navigate today’s complex data landscape while building real-time customer profiles and transforming prospects into loyal customers. Suzanne Bourdeaux, VP of Adobe Consulting Services will dive into the state of the customer data market, explain the data dangers and opportunities, and share critical strategies for making your mountain of data work for you. Ryan McConville, EVP of Ad Platforms & Operations at NBCUniversal Advertising & Partnerships will share key strategies to harness the data to drive true personalization at massive scale.

We know you’ll get a lot out of this year’s digital experience conference. We hope to see you in Vegas. And if you can’t join in person, tune in online for free. Get ready to experience all Adobe Summit has to offer. There’s still time to register today.