Adobe Express empowers organizations for National Nonprofit Day
BRIDGEGOOD apprentices visiting Adobe’s San Francisco Office. Image Credit: Steve Jing.
Each year, Adobe is proud to celebrate National Nonprofit Day, a day honoring the countless organizations catalyzing positive change in communities across the nation. As we approach National Nonprofit Day on August 17, we want to shine a spotlight on the incredible ways these organizations are using Adobe Express— our quick and easy content creation app, offered free to all qualifying nonprofits — to amplify their messages with power, pride and creativity.
Nonprofit organizations have been the heroes on the front lines of social impact for decades. Today, as our world encounters new crises and challenges, nonprofits are spearheading community-led solutions and inspiring us to all do our part to tackle challenges head-on — whether that means fostering inclusion, promoting sustainability, improving education and more.
At Adobe, we embrace our responsibility to support the communities that have entrusted us with their creative visions and innovations for over four decades. We know that transforming the world for the better is a journey we cannot embark on alone. That’s why we are committed to providing nonprofits with the resources they need to tell their stories and maximize their impact through our people, products and philanthropy. Over 83,000 nonprofit organizations have harnessed the power of Adobe’s products to accelerate their missions, and in 2023, Adobe and our employees donated over $33 million and volunteered over 200,000 hours to support more than 10,500 organizations worldwide.
Adobe Express for Nonprofits
Guided by their world-changing missions, nonprofits often juggle numerous responsibilities with tight budgets and resources. Adobe recognizes these challenges, so we offer the premium version of Adobe Express to nonprofit organizations worldwide for free, enabling nonprofits to more quickly and easily create standout content that engages donors, reaches wider audiences and ultimately drives greater impact.
The free, premium plan ensures access to thousands of distinctive templates, Adobe’s massive library of stunning video and multipage templates, Adobe Fonts, and more than a million Adobe Stock videos, music tracks and design assets. Industry-leading editing tools powered by Adobe Photoshop and Adobe Firefly as well as easy-to-use video, animation and drawing tools make it simple for anyone to create professional-looking content – from social posts to presentations to videos to flyers and more. Features like social media Content Scheduler and Resize and Auto Translate help nonprofits connect with their most important audiences quickly and easily. Connected workflows between Adobe Express, Photoshop and Illustrator allow teams to work seamlessly across their favorite creative tools. And with generative AI designed to be safe for business, nonprofits can create and publish their content with confidence.
In the two years since its launch, Adobe Express for Nonprofits has already helped thousands of organizations broadcast their mission to the communities they serve. Thanks to its accessible, intuitive interface, community-based nonprofit organizations have been able to both simplify and accelerate their content creation process and reach even more people. The results are clear – quicker, easier, improved content creation so nonprofits can focus on serving others.
Thousands of nonprofits use Adobe Express to tell their stories and advance their missions.
Here are a few highlights:
Planet Forward: Using Creative Tools to Fight the Climate Crisis
Planet Forward is empowering young people to take the lead in addressing the climate crisis. For over a decade, the organization has brought together college students from across the globe to share ideas and solutions for a sustainable future that we can all participate in.
Students at Planet Forward have been using Adobe Express to create web pages that share engaging and informative stories about our planet from iguana conservation in the Galápagos to sustainable options for denim jeans. Web pages on Adobe Express give students the tools to hone their storytelling skills while making personalized creative decisions about the look and flow of their story.
“The variety of formatting options in the [Adobe Express] Web Page builder gives students the ability to make personalized creative decisions about the look and flow of their story."
- Kim Ossi, Associate director of Planet Forward.
BRIDGEGOOD: Training the Next Generation of Design Leaders
BRIDGEGOOD works with under-resourced students and job seekers of color to drive career and educational growth. One crucial part of their work is education and tech literacy — so it’s especially fitting that their student designers have been able to use Adobe Express to support their own learning journeys. By ideating with generative AI through generating images, templates, and more, their students have been able to produce social content quickly — up-leveling BRIDGEGOOD’s community impact and supporting their students’ career and educational growth.
“BRIDGEGOOD believes that with the power of design for social good, anything is possible. Adobe Express is a one-stop shop that helps us amplify this ethos — a tool where imagination is the only limitation.”
– Shaun Tai, Executive director of BRIDGE GOOD.
Adobe Director of User Experience Design Matthew Carlson provides BRIDGEGOOD apprentices an overview of the Adobe Design team and career pathways at the intersection of design and technology. Image Credit: Jessica Wong.
Outright International: Sharing the Mission for Better LGBTIQ Lives
Outright International is an organization particularly close to my heart. For more than thirty years, they’ve worked hand-in-hand with partners around the world to strengthen and advance LGBTIQ rights on a national, regional and global level to ensure that every person’s rights are heard, respected and protected.
With Adobe Express, they’ve been able to amplify these important messages to further equality on a broad scale — like at their annual global LGBTQI human rights conference, OutSummit, and through educational content on their work with the United Nations to support Legal Gender Recognition around the world.
"Adobe Express has allowed Outright International to easily amplify our mission for better LGBTIQ lives with the world, with a focus on sharing information visually."
- Elise Colomer-Cheadle, director of Development, Outright International.
Amy White and Adobe employees attended the 2024 “Celebration of Courage” awards and gala where Adobe and the Adobe Foundation accepted the Outright International Outstanding Award. Image Credit: Amy White.
The Work Continues Beyond National Nonprofit Day
This day is a valuable opportunity to highlight the important work of nonprofits and Adobe's dedication to supporting their efforts — serving as a reminder that the work doesn't stop here. Our commitment to nonprofit and social impact initiatives is a driving force behind all of the work that we do. Through our products, offerings and social impact work, we hope to continue to drive tangible good within communities through the responsible, ethical, and sustainable use of technology like Adobe Express.
How are you observing National Nonprofit Day? Tag and share your favorite nonprofit on social media using Adobe Express’ unique templates for Instagram Stories and TikTok videos for effortless content. #NationalNonprofitDay and #AdobeExpress.