Adobe’s new global skilling initiative expands the Adobe Digital Academy to equip 30 million learners and teachers with the AI literacy, content creation, and digital marketing skills they need to thrive in the modern workforce. Our program is the first of its kind to be geared towards members of the creator economy and will expand on the Adobe Digital Academy’s decade of success in upskilling and career pathways.
The program builds on Adobe’s commitment to empower learners of all backgrounds to succeed in today’s job market and unleash creativity for all. Adobe has committed more than $100M this year in donations, scholarships, product access and partnerships across this and other initiatives to enable people and organizations around the world to tell their stories.
Training and certificates will be available through Adobe’s collaborations with Coursera, NGOs, K-12 schools, colleges and universities, and alternative education organizations. As part of this, we are offering a range of curricula for this program — including courses on Social Media Content, Multimedia Content, Content Marketing, Multi-channel Content, and Advertising, Generative AI Content Creation, Creative & AI Skills.
The first courses are now available globally on Coursera, a best-in-class online learning platform, to enable anyone to learn and gain creative and digital skills at their own pace. Aspiring learners can pursue Content Creator and Graphic Designer Professional Certificates with additional certificates in digital marketing available in early 2025. Adobe is committing $250,000 in scholarship licenses that will be distributed through nonprofits in the first year of the program to access Adobe courses and certificates on Coursera.
The coursework will be coming soon to Adobe Express and is in development for the Behance community.