Adobe and Microsoft have been longstanding technology partners in co-engineering products and integrations with unique capabilities for marketing teams to deliver end-to-end personalized customer experiences at scale and achieve great business outcomes.
Together, Adobe and Microsoft give enterprise marketers and technologists the tools they need to grow revenue faster by modernizing the marketing function with an intelligent marketing technology stack that unifies data, technology and business processes. During Microsoft Ignite ‘24, the companies are highlighting two innovations that will enable marketers to do their jobs more efficiently and effectively.
Gen AI-powered Adobe Marketing Agent for Microsoft 365 Copilot
People do their best work when they can stay in their application of choice. Marketing strategists and operations teams manage vast amounts of data, insights, assets, and journeys — coordinating numerous projects, workflows, and communications to deliver personalization at scale. These tasks span multiple applications, from Microsoft apps like Teams and Word, to Adobe’s digital experience (DX) solutions. Switching between apps disrupts workflow and reduces productivity, slowing down marketing cycles and impacting time to market.
Adobe Marketing Agent is a generative AI-powered agent that will meet the marketer in their natural flow of work. It will extend AI assistants in Adobe Experience Cloud and democratize access to key marketing use cases including campaign planning, campaign insights, workflow management, content generation and more, into surfaces like Microsoft 365 apps including Microsoft Teams, PowerPoint, and Word via Copilot using natural language prompts.
Supercharging productivity and performance with Adobe Marketing Agent & Adobe Experience Platform AI Assistant
Adobe Marketing Agent empowers marketers to tap the operational insights in Adobe Experience Platform through the conversational interface of Microsoft Copilot to better understand their lineage, usage and hygiene. This helps democratize access to enterprise data and metadata for marketing and related functions, increases productivity and streamlines operational workflows. Additionally, Adobe Marketing Agent will open new possibilities to marketers to simplify audience management and will enable data-driven optimization by helping them estimate audience size, provide propensity scoring and detect notable changes in audiences.
Unlocking smarter marketing insights with Adobe Marketing Agent & Adobe Customer Journey Analytics
Adobe Marketing Agent, integrated within Adobe Customer Journey Analytics, will transform how marketers interact with their data. This conversational interface will understand marketing data, allowing marketers to ask questions in natural language and instantly uncover meaningful insights that drive smarter marketing decisions.
This integration will streamline marketers' workflows within Microsoft 365. It will enable quick creation of campaign performance reports in PowerPoint, where users will be able to query Adobe Customer Journey Analytics (e.g., "What are the top-performing cities for my Thanksgiving campaign?") and get insights directly in PowerPoint. Copilot will generate draft visualizations that can be easily embedded and refreshed in real time, ensuring reports stay up to date.
Experience unparalleled efficiency with Adobe Marketing Agent & Adobe Workfront
Adobe Marketing Agent with Workfront will provide users the ability to streamline the process of planning and executing work from within Microsoft 365 by effortlessly summarizing projects, tasks, issues, and documents, locating essential details and project information, and proactively monitoring the health of projects. Ultimately, it will transform work management processes to help marketers achieve more with less effort!