Create something amazing at Adobe MAX

Creator Confessional, Adobe MAX

At Adobe MAX 2025, our team at Amaze is inviting creators, innovators, and industry leaders to step into a first-of-its-kind experience: the Creator Confessional.

This immersive booth is more than just an installation — it’s an open space for creators to share their unfiltered thoughts about the opportunities and challenges shaping today’s creator economy. We believe that behind every trend and milestone are real stories, questions, and struggles. The Creator Confessional is our way of bringing those stories forward.

Why a confessional?

As a team that helps creators connect with audiences and build revenue, we see that the the creator economy is booming, but it’s also complex. From building trust with audiences to finding sustainable revenue streams, creators are navigating uncharted territory every day. Too often, those conversations happen behind closed doors.

At Adobe MAX, we’re flipping the script. The Creator Confessional is designed to capture those candid reflections in real time — completely anonymously. No filters. No expectations. Just honesty.

From confessional to conversation

The insights gathered at the booth won’t stay hidden. They’ll fuel a special live session hosted by Amaze CEO Aaron Day, who will bring the voices of creators directly to the MAX stage.

Day will spotlight the recurring themes that emerge — from the tactical (like monetization challenges) to the deeply personal (like managing burnout) — and address them head-on. The session will offer practical solutions, fresh perspectives, and a collective call to action for creators and businesses alike.

This isn’t a typical keynote. It’s a conversation between the creator community and the businesses building tools to support them.

Beyond the booth

Our presence at MAX doesn’t stop at the confessional. We’re also showcasing how creators are turning their ideas into tangible products and experiences. Attendees can:

  1. Explore top-selling creator products from Spring by Amaze, complete with real performance insights like units sold and their impact on brand growth.
  2. See the future of digital merchandise with Amaze Digital Fits, including select items that bridge the digital and physical worlds.
  3. Design merch on the spot — Step into our booth, create with Adobe Express, and walk away with a printed piece of your own design.

Each element is rooted in the same belief: that creativity, when paired with the right tools, can powerfully transform ideas into impact.

An invitation

Whether you’re a creator looking for inspiration, a brand exploring the future of commerce, or simply curious about where creativity is headed, we invite you to join us at the Creator Confessional.

Tell us what’s on your mind. See your ideas reflected on stage. And discover new ways to create something amazing.

About Amaze

Amaze makes it easy for ambitious brands to turn their ideas into revenue and scale what works. Whether you’re a YouTuber just getting started with products or the CMO of a major global brand, our integrated commerce platform lets you move fast, test ideas, and generate revenue. With data that unlocks new audiences to distribution tools that drive higher margins, and tools that make it easy to jump on revenue opportunities, our platform meets you where you are — and helps you move fast. Learn more at www.amaze.co.