Now available worldwide, Firefly Boards redefines ideation with new models and AI-powered exploration features
Ask a photographer, filmmaker, or graphic designer when lightning is most likely to strike during their creative process, and chances are they’ll tell you it happens during the initial ideation phase. That’s why we created Firefly Boards — an AI-first space where you can explore, iterate, and collaborate in real time with the industry’s top models, including Adobe Firefly models alongside models from partners including Black Forest Labs, Google, Luma AI, Moonvalley, Pika, and Runway. Firefly Boards has been available in beta in Adobe Firefly — the all-in-one destination to generate images, video, text effects, audio, and more with a broad set of industry-leading models — and through that beta, we’ve learned a lot about how creative people brainstorm.
Today, we’re launching Firefly Boards worldwide with even greater flexibility and power, including two new industry-leading video models — Runway Aleph and Moonvalley Marey — giving creators more choice in how they explore ideas. We're also introducing three new features that help you move from inspiration to iteration much more quickly: Presets, Generative Text Edit (beta) and Describe Image. We’re also making it easier to access Firefly with new flexible subscription offers and ways to use generative credits, so more creators everywhere can bring their ideas to life.
"Creative is messy; [Firefly] Boards clears all of it up. It's a limitless space to collect, sort, ideate, remix, and build without judgment. [Firefly] Boards are a peek into my creative self. A limitless space to collect, sort, ideate, remix, and build without judgment. It helps me find clarity, save time, and achieve stronger creative output along with collaboration and action."
- Chris Grubisa, CEO Let’s Cook Editing Services. @chrisgrubisa on Instagram
Firefly Boards enriched with Presets, Generative Text Edit (beta), and Describe Image
Firefly Boards was built on the insight that creative work is highly iterative and collaborative. Instead of juggling disparate tools, sourcing assets by hand, and struggling with long feedback loops, with Boards you can bring everything into one unified space where inspiration, generation, and alignment flow seamlessly. The result is a dynamic, tactile environment where ideas take shape effortlessly.
Boards now include three new features designed to help creatives move even faster from inspiration to concept:
- Presets: Presets help you generate images in a variety of styles. Try Product and Character to visualize a product with a model, Virtual Try On for fashion ideas and Electric Party to transform portraits, all in a single click. Powered by Adobe Firefly and partner models from Black Forest Labs, Google, OpenAI, and more, Presets are a rich launchpad for exploration.
- Generative Text Edit (beta): Swap or update text directly in visuals, matching the context, without having to leave Boards. Perfect for rapid iteration and on-the-fly adjustments that don’t interrupt your flow.
- Describe Image: Have an image you like, but need to make some tweaks? With Describe Image, you can have Boards analyze an image and describe it in a ready-to-use (and edit) prompt. Describe Image makes it easy to build on inspiration without having to guess the right words.
Presets, Generative Text Edit and Describe Image are designed to give you more creative freedom and control. And there are even more features to help you shape your ideas faster and bring your vision to life.
“Using Firefly Boards, I can quickly generate and iterate multiple visual concepts for a creative commercial proposal. It saves me time, lets me refine my storyboards effortlessly, and helps me deliver a polished moodboard to the client in record time. For a recent project, I used Firefly Image Model 4 and Gemini 2.5 Flash Image to iterate with visuals, then I used Google Veo3 straight in Boards to get some quick examples that I was able to send to the client.”
- Malick Lombion, Filmmaker and Creative Director, @malick.fr on TikTok and Instagram
New video AI models in Boards
Our vision is to make Adobe Firefly the place where creators of all kinds can access the very best models in one place — including in Firefly Boards — and use them seamlessly with the Adobe tools they rely on. With today’s launch, Runway Aleph and Moonvalley Marey generative video models are now available in Boards. These models join the expanding lineup of leading AI models available in Boards — including Luma AI’s Ray3 and Ray2, Google’s Gemini 2.5 Flash Image (Nano Banana) and Veo 3, Pika 2.2, Flux.1 Kontext, and Runway Gen-4 — giving creators more starting points to explore styles, generate content, and build multi-modal workflows. For example, a filmmaker could use Runway Aleph to quickly generate storyboards, using a reference video to guide composition, then refine those frames using conversational edits. A design team working on a brand campaign could use Moonvalley Marey to generate dynamic motion clips using reference images for the first and last frames, combine those clips with brand assets and Firefly images in Boards, and create a polished visual narrative they can align on internally and pitch to their client.
Check out Runway Aleph and Moonvalley Marey in action in Adobe Boards
Flexible new subscription offers in Firefly
To better serve creator needs, we’re evolving our Firefly subscription offerings. Our current plans will be renamed to more clearly reflect credit capacity across Creative Cloud applications, while a new line of Firefly Standard, Pro, and Premium plans will include even greater value with Photoshop (web and mobile) and Adobe Express Premium. As before, all Firefly plans include unlimited access to standard features, unlimited canvases to create as many boards as you like, and access to our fast-growing library of industry-leading partner models. Creative Cloud Pro members enjoy the same access to premium generative AI as our Firefly plans. For more detailed information on the new subscription offers, visit here.
“At Protopica, Firefly Boards has become our shared idea space with my co-director, Will Selviz. We use it to brainstorm ideas for films, prepare visuals for university lectures, and create assets for immersive and interactive exhibitions. Having Firefly generations, Adobe Stock, and real-time collaboration in one place helps us align faster and explore more directions with fewer revisions. We also integrate Google Veo 3 for motion studies.”
- Manuel “Manu.Vision” Sainsily, Award-winning Creative Director, Co-Founder of Protopica
Download Firefly in the iOS App Store and the Google Play Store. Share your creations with the community by using #AdobeFirefly.