Take B2B video marketing to the MAX with help from Adobe and LinkedIn

Video is the new language of business. For B2B brands that want to be heard, it has to be a strategic priority.

On LinkedIn, video is the fastest-growing format, with short-form video proving particularly powerful: 75 percent of marketers say it helps them reach decision-makers, and 93 percent agree it’s more effective at driving brand recall than single-image ads. Short-form social video is the #1 driver of ROI among video formats, according to LinkedIn’s B2B Marketing Benchmark research.

But video creation can feel intimidating — especially if you’re an SMB marketer without a Hollywood budget. Luckily, LinkedIn has just teamed up with Adobe Express to break those barriers down, integrating Adobe Express and LinkedIn Campaign Manager so marketers can seamlessly create, deliver, and engage.

Let’s dive in.

How LinkedIn and Adobe Express make video creation easy

By using Adobe Express to power your LinkedIn marketing strategies, your brand can create stunning and engaging videos without the need for a big budget or deep expertise. Marketers can begin in Adobe Express, kick starting their work with a massive collection of attention-grabbing video and image templates specifically optimized for LinkedIn. Once you’ve dialed in your design you can export your assets directly into LinkedIn Campaign Manager in just a few clicks. Now teams of any size can get blockbuster campaigns to market, faster.

Adobe Express key features for marketers:

• Look good with professionally designed, LinkedIn-optimized video and image templates tailored for B2B use cases
• Create custom brand kits to ensure consistency across colors, fonts, and logos
• Intuitive editing for any level, with easy drag-and-drop edits, resizing, animation, and captions
• AI-powered image generation and one-click enhancements from Adobe Firefly
• Simple “Share to LinkedIn Ads” export — no downloads or re-uploads required
• Automatic formatting and naming for assets in your LinkedIn media library
• Access to Adobe Stock (including background music) and seamless Adobe Creative Cloud connections

If you’d like to explore how your team can get rolling with LinkedIn Ads add-on for Adobe Express, check out our Getting Started Guide to learn how to set up your accounts, use LinkedIn templates, and export creative.

Get familiar with B2B video creation best practices

Regardless of your skill level or budget, here are some key tips to keep in mind as you think about creating video.

Start your campaign with momentum.

According to LinkedIn’s B2B Marketer Sentiment Research, 70 percent of survey participants said day one of a campaign is extremely important in driving the highest impact. Be sure you’re planning for a well-orchestrated launch and targeting the right audience.

Use a brand kit and templates for streamlined consistency.

Consistency is essential to build trust and brand recognition. Great brands often use a brand kit: guidelines, resources, and collected assets that help creators keep a consistent visual identity, tone, and style. Templates, built from your brand guidelines, can enable you to quickly whip up polished, purpose-built videos.

Include captions and use descriptive text.

Across all social media, users are scrolling fast and often with no audio. Make sure your video is primed to catch their attention with accompanying text that is compelling, clear, and descriptive. Captions are also key, helping viewers follow along even with the sound off.

Put creativity at the forefront.

Creativity is a proven difference-maker. Roughly half of B2B decision-makers say they are more likely to explore a company if its advertising is creative, while 40% say creative ads make them more likely to consider a purchase. By using the right tools to automate or expedite creation and publication, your team can focus more of its time and energy on this crucial, distinctly human element.

Find more tips for compelling B2B video content on LinkedIn.

Learn more at Adobe MAX 2025

On Wednesday, October 29th, Amanda Greene and Goldie Chan will lead a virtual session that explores how scrappy B2B teams can unleash their creativity on LinkedIn. You can register for the live session here.

You’ll discover a wealth of other guidance and insights from Adobe, LinkedIn, and many other creators, influencers and SMB leaders at Adobe MAX 2025 in Los Angeles. Don’t miss out!

Want to experience the live show? Register for MAX online!

This is a sponsored post by LinkedIn.