Forever LA murals support fire recovery and celebrate the city
Los Angeles has long been a place where creativity and community intersect. From its rich design culture to its legacy in film, music, and innovation, LA continues to inspire artists and storytellers around the world.
Earlier this year, wildfires swept through East and West LA, leaving behind significant loss — homes, businesses, and landmarks. In moments like these, creativity becomes more than expression; it becomes a way to heal, rebuild, and reconnect.
In support of recovery efforts, Adobe has made a donation to wildfire relief and partnered with three local artists to create Forever LA — a mural series in Santa Monica and Pasadena that celebrates the resilience, color, and character of LA’s communities.
Get to know the Forever LA artists
Annie Hong
Annie Hong, aka HOOTNANNIE, is a self-taught visual artist based in Los Angeles. Their work can be described as an eclectic blend of pop art infused with bold and vivid colors, patterns, and poetry, and incorporates frequent themes of intersectional feminist, queer, and marginalized identities within the various projects and series they pursue. Their most recent work includes murals for Allies in Arts, Kanvas LA, KYCC, and LA Kings.
Hong’s mural at 710 Colorado Ave in Santa Monica is a “love letter to LA,” blending fluid, water-inspired design elements with words of resilience and native plants, culminating in the bold phrase “Where Dreamers Dare to Dream, Forever LA” as a tribute to the city’s strength and renewal.
Brandon Thompson
Brandon Thompson is a mural artist, Air Force veteran, and California native. Brandon’s art is collected globally, and he has created large-scale murals as part of Antelope Valley Walls, EASTCHESTER, Pepsi, Lowes Centennial Celebration, the Harmony Wall, and Bloom. As a self-taught artist, Brandon hopes to inspire others, educate, and celebrate culture and people.
Thompson’s mural at 111 N Lake Ave in Pasadena portrays a dynamic cityscape evolving into a tranquil hillside community, blending cool tones with vibrant natural hues. It symbolizes growth, connection, and heritage, weaving in cultural motifs to celebrate the spirit of Los Angeles.
Priscilla Witte
Priscilla Witte is a muralist and illustrator who was inspired to become an artist when she moved to California at the age of 19. She felt an immediate need to capture all that was happening around her and create something of her own. Her passion for painting and drawing led to projects with companies including Google, Amazon, and Warner Music.
Witte’s mural at 3115 Pico Blvd in Santa Monica celebrates community and resilience through vibrant symbols of local life — music, surf, skate, and art — woven with nods to beloved businesses, schools, and cultural landmarks. It honors heritage, unity, and the spirit of connection at the heart of the neighborhood.
Discover the organizations rebuilding LA
Since January 2025, Adobe has donated $1.5M to support wildfire relief efforts in Los Angeles, supporting two local organizations: the Entertainment Community Fund and the California Community Foundation.
- Entertainment Community Fund (formerly The Actors Fund) helps people in entertainment and performing arts who have been affected by the Southern California Wildfires, including offering emergency financial assistance to those who have lost or experienced damage to their homes or are on extended evacuation.
- California Community Foundation established CCF Wildfire Recovery Fund to distribute grants that empower a trusted network of nonprofits in the ongoing work of rebuilding communities and supporting survivors over the long haul.
Show your love for LA
To see the murals and learn about the artists, follow @AdobeCreativeCloud and #AdobeMAX on social media. If you’re attending Adobe MAX in-person, Forever LA sticker sheets and t-shirts are available at the MAX Store, in the West Hall lobby at the LACC during Adobe MAX, Oct. 28-30.