Putting ideas in motion: Redefining AI video with Adobe Firefly

“I use Adobe Firefly as a thought starter,” says YouTuber Brandon Baum. “I like to generate a few things, iterate on my ideas quickly, try, try, try, fail fast, and hopefully find the gold. Then I use its various generation tools as I build out my timeline to create visual frames, soundtracks and transitions.”

Whether you’re a YouTube star with millions of followers, like Baum, or just starting out, this kind of rapid experimentation isn’t a luxury — it’s how modern video gets made.

When inspiration strikes, video creators need tools that keep pace with the speed of their minds. They need to iterate quickly and brainstorm across different media types as they stretch their ideas in new creative directions. There’s no time to stare at a blank page or timeline. They need to fill their timeline quickly, so they can build on top of it and when necessary, tear it down and build anew.

That’s where Adobe Firefly comes in. The all-in-one creative AI studio, Firefly empowers creators with the best AI models from companies like Adobe, Google, OpenAI and Runway and the best creative tools. It helps creators work quickly with power and precision without leaving the app, as they move from their first shell of an idea to the moment they publish the finished product.

If you’re a video creator, Firefly’s intuitive, multi-track video editor empowers you to create a timeline quickly and ensure it doesn’t remain empty for long. From there, you can edit, refine and iterate all within the same app. And once you’re ready to market and publish your video, Firefly has you covered as well.

For podcaster and entrepreneur Sophia Kianni, Firefly is a critical part of her production workflow: “My podcast doesn’t just need audio, it needs thumbnails and b-roll. My nonprofit needs tons of images. My startup needs marketing assets. Firefly helps with all of it and more, supercharging my team to work faster and get even more creative.”

Meet Quick Cut

To help creators get their ideas off the ground quickly, today we’re introducing Quick Cut in Firefly video editor. Quick Cut empowers creators to upload their own b-roll or generate new footage and instantly turn it into a structured first cut. Goodbye empty timeline. Hello momentum.

We designed Quick Cut to give video creators a clear starting point they can shape, refine and make their own. It’s a fast way to get from “I have clips” to “I have an edit I can work with.” Swapping out hours stitching together clips for more time focusing on story, strategy and narrative can be invaluable:

• Product reviewers can upload long takes of unboxing and testing footage, and Quick Cut will follow the flow of their narration.
• Reporters can use Quick Cut to identify key moments in their interviews.
• Podcasters can use it to sift through long-form conversations.
• Marketers can bring order to the chaos of event recaps, by organizing b-roll and sessions into a structured starting point.

To get started with Quick Cut, simply upload your footage and describe in your own words what you want your video to be about. Is it an interview? A product demo? A day-in-the-life video or travel vlog? Firefly uses your description to deliver a narrative-first assembly. It also gives you the option to provide more guidance. You can even input a shot list or a script when you want it to be extra precise.

A few simple choices you can make up front include:

• Selecting an aspect ratio.
• Choosing automatic pacing or setting a specific duration.
• Adding an optional B-roll track to keep supporting footage organized.

Quick Cut’s workflow is especially powerful for experimentation: generate multiple directions from images and video clips. Turn still images into motion with image-to-video generations. Bring those assets — alongside your own footage — into the Firefly video editor. Let Quick Cut assemble a structured first draft. Then refine pacing, swap elements, tighten the narrative and shape the final piece.

Putting ideas into motion with unlimited generations in Adobe Firefly

Creators like Sophia and Brandon need to start quickly, maintain momentum and finish strong. With Firefly’s current unlimited generations offer, it’s a great time to give it a try with the freedom and flexibility to explore infinite ideas, styles and directions.

Get started today at firefly.adobe.com. Sign up before March 16 and get unlimited image and Firefly video generations up to 2K resolution in the Adobe Firefly app. The offer applies to customers on Firefly Pro, Firefly Premium, 4,000-credit, 7,000-credit, and 50,000-credit plans, and includes unlimited generations with industry-leading image models, including Google Nano Banana Pro, GPT Image Generation, Runway Gen-4 Image, as well as Adobe's commercially safe Firefly image and video models.