Adobe Firefly improves AI video creation with new tools, new models and unlimited generations
Meta description: Adobe announces new Adobe Firefly video AI updates—adding precision “Prompt to Edit” and camera-motion controls, Topaz Astra upscaling in Firefly Boards, the public beta of Firefly video editor, and a new unlimited generations promotion for eligible Firefly plans through January 15
12-16-2025
Create your own holiday magic with Adobe Firefly
Create holiday magic in Adobe Firefly
12-15-2025
Designing for heroes: How Supertee, Torrens University Australia and Adobe are powering up young lives
A powerful collaboration between Supertee, Torrens University and Adobe is helping redesign medical garments into heroic armour, bringing creativity, comfort and hope to children facing their toughest battles.
12-09-2025
The four creative trends that will define marketing in 2026
The four creative trends that will define 2026 and how you can get started creating in Adobe Express
12-09-2025
Introducing Project Aqua: A creative playground for kids and parents
Project Aqua, launching today, is a free iOS app to inspire kids and parents through activities that grow creative confidence.
11-11-2025
Bringing the 2025 Acclaim All-Stars to life with Adobe Firefly
Acclaim teamed up with Adobe Firefly to transform its annual All-Stars digital cover from a static visual into a living artwork – showcasing how generative AI can bring culture, creativity and storytelling to life.
10-29-2025
Skilling for what’s next: empowering creativity in the age of AI
Adobe Digital Academy is transforming the future of work by providing accessible AI, creative, and digital skills training — empowering learners worldwide with certifications, micro-credentials, and career-ready tools to thrive in the age of artificial intelligence.
10-29-2025
Behind the shorts at the Generative AI Film Festival at MAX 2025
Discover how six visionary filmmakers used Adobe Firefly and Creative Cloud tools to craft groundbreaking short films for the Generative AI Film Festival at MAX
10-29-2025
Storytelling reimagined: the Generative AI Film Festival at Adobe MAX 2025
Explore Adobe MAX’s Generative AI Film Festival and learn how Adobe Firefly helps filmmakers reimagine storytelling through human creativity and innovation.
10-29-2025
New research finds creative and AI skills help students get hired faster and thrive in the workforce
New research shows Adobe tools help college students get hired faster and build the creative and AI skills today’s employers value most
10-22-2025
This year’s MAX customer anniversary pins have a story to tell
The inside story behind the Adobe MAX 2025 customer anniversary pins: a behind-the-scenes look with designer Tyler Pate, celebrating our creative journeys
10-21-2025
Adobe Creative Campus Innovator San Diego State University prepares students for an AI future
SDSU became an Adobe Creative Campus in 2020 for this commitment to digital literacy and innovation. More recently, Adobe recognized SDSU as one of the first Adobe Creative Campus Innovators—a new designation given to universities that go above and beyond to engage students.
10-03-2025