How relationship design builds authentic growth and amplifies creativity in Adobe Content Supply Chain
Learn how Ogilvy One's Relationship Design framework helps brands leverage Adobe Content Supply Chain to build authentic customer relationships and amplify creative impact.
09-10-2024
Adobe Analytics: Mobile shopping expected to drive 53 percent of online sales during 2024 holiday season
Adobe issued new e-commerce data today, profiling the slow but steady shift in consumer demand for shopping on smaller screens. In the first few months of 2024, consistent double-digit growth in mobile spend has put it neck-and-neck with desktop shopping. At this trajectory, Adobe sees a tipping point in the months ahead.
08-21-2024
Adobe Analytics: Prime Day drove $14.2 billion online for U.S. retailers, growing 11 percent YoY
The latest insights from Adobe Analytics for Prime Day 2024.
07-18-2024
Adobe Analytics: Prime Day expected to drive a record $14 billion online for U.S. retailers, growing 10.5 percent YoY
Adobe released today its online shopping forecast for the 2024 Prime Day event. Happening across 2 days (July 16-17), Prime Day has become a major industry- wide e-commerce moment, as consumers take advantage of discounts across retailers.
07-15-2024
Adobe Study: Brands make progress weaning off third-party cookies, yet feel less prepared than ever for a world without them
Read more to learn how brands are preparing for a world without access to third-party cookies.
07-15-2024
Adobe Analytics: Budget-conscious consumers are splurging for cosmetics online
Adobe released new online shopping data today (covering the period from January 1 to May 31, 2024) showing that even as consumers “trade down” to cheaper goods across categories such as groceries, electronics and apparel, they are splurging in the cosmetics category for items such as fragrances and lipstick.
06-26-2024
The Age of Generative AI: Over half of Americans have used generative AI and most believe it will help them be more creative
Read more to learn how New Adobe research has found that more than half of all Americans have used generative AI.
04-22-2024
Recognize the remarkable — announcing the 2024 Adobe Experience Maker Awards winners
Congratulations to the winners for the 2024 #AdobeExperienceMakerAwards. Each one is a remarkable and visionary leader. They all delivered amazing customer experiences, created measurable business growth, and set bold new standards for their organizations and industries.
03-26-2024
Blending the boundaries: Embracing the phygital shift in the FSI industry
This article will delve into these critical shifts, exploring how they are shaping the future of the financial services industry and enabling institutions to thrive in an increasingly digital landscape.
12-11-2023
Adobe Analytics: Consumers spent $76.8 billion online, enticed by early holiday discounts and flexible payment methods (October 2023)
In advance of the big shopping days during Cyber Week, Adobe’s data shows that consumers are being strategic in managing their holiday budgets—taking advantage of early deals and leveraging Buy Now Pay Later, a flexible payment method that has seen strong traction this year.
11-09-2023
Adobe Analytics: Prime Day drove record U.S. online spending, bolstered by deep discounts
Now in its ninth year, Prime Day has cemented its status in the United States as one of the year’s biggest industry-wide e-commerce moments. This year’s event took place on July 11 and 12, generating 2023’s biggest daily online spending to date. Total spending across both days reached $12.7 billion in the U.S. – 6.1% year-over-year growth – and set a new Prime Day record.
07-13-2023
Vestas selects Adobe to power Covento, transforming the marketplace and customer experience for wind turbines
Using Adobe Commerce and Adobe Analytics Vestas built Covento’s B2B ecommerce marketplace and launched a modernized online procurement process
06-08-2023