Adobe Analytics

Ogilvy One.

Adobe MAX

How relationship design builds authentic growth and amplifies creativity in Adobe Content Supply Chain

Learn how Ogilvy One's Relationship Design framework helps brands leverage Adobe Content Supply Chain to build authentic customer relationships and amplify creative impact.

09-10-2024

Ecommerce optimization flat design top view online marketplace theme 3D render Analogous Color Scheme.

Creative Inspiration & Trends

Adobe Analytics: Mobile shopping expected to drive 53 percent of online sales during 2024 holiday season

Adobe issued new e-commerce data today, profiling the slow but steady shift in consumer demand for shopping on smaller screens. In the first few months of 2024, consistent double-digit growth in mobile spend has put it neck-and-neck with desktop shopping. At this trajectory, Adobe sees a tipping point in the months ahead.

08-21-2024

Cardboard boxes with empty space on left side, logistics and delivery concept. 3D Rendering.

Analytics

Adobe Analytics: Prime Day drove $14.2 billion online for U.S. retailers, growing 11 percent YoY

The latest insights from Adobe Analytics for Prime Day 2024.

07-18-2024

Cardboard package placed on the porch of a house.

Trends & Research

Adobe Analytics: Prime Day expected to drive a record $14 billion online for U.S. retailers, growing 10.5 percent YoY

Adobe released today its online shopping forecast for the 2024 Prime Day event. Happening across 2 days (July 16-17), Prime Day has become a major industry- wide e-commerce moment, as consumers take advantage of discounts across retailers.

07-15-2024

0

Trends & Research

Adobe Study: Brands make progress weaning off third-party cookies, yet feel less prepared than ever for a world without them

Read more to learn how brands are preparing for a world without access to third-party cookies.

07-15-2024

Image of woman on her laptop buying cosmetics.

Trends & Research

Adobe Analytics: Budget-conscious consumers are splurging for cosmetics online

Adobe released new online shopping data today (covering the period from January 1 to May 31, 2024) showing that even as consumers “trade down” to cheaper goods across categories such as groceries, electronics and apparel, they are splurging in the cosmetics category for items such as fragrances and lipstick.

06-26-2024

Inserting image...

Creative Inspiration & Trends

The Age of Generative AI: Over half of Americans have used generative AI and most believe it will help them be more creative

Read more to learn how New Adobe research has found that more than half of all Americans have used generative AI.

04-22-2024

0

Adobe Summit

Recognize the remarkable — announcing the 2024 Adobe Experience Maker Awards winners

Congratulations to the winners for the 2024 #AdobeExperienceMakerAwards. Each one is a remarkable and visionary leader. They all delivered amazing customer experiences, created measurable business growth, and set bold new standards for their organizations and industries.

03-26-2024

Mobile bank conceptual illustration

Financial Services

Blending the boundaries: Embracing the phygital shift in the FSI industry

This article will delve into these critical shifts, exploring how they are shaping the future of the financial services industry and enabling institutions to thrive in an increasingly digital landscape.

12-11-2023

0

News

Adobe Analytics: Consumers spent $76.8 billion online, enticed by early holiday discounts and flexible payment methods (October 2023)

In advance of the big shopping days during Cyber Week, Adobe’s data shows that consumers are being strategic in managing their holiday budgets—taking advantage of early deals and leveraging Buy Now Pay Later, a flexible payment method that has seen strong traction this year.

11-09-2023

Shopping Buying Commerce Customer Happiness Concept.

Trends & Research

Adobe Analytics: Prime Day drove record U.S. online spending, bolstered by deep discounts

Now in its ninth year, Prime Day has cemented its status in the United States as one of the year’s biggest industry-wide e-commerce moments. This year’s event took place on July 11 and 12, generating 2023’s biggest daily online spending to date. Total spending across both days reached $12.7 billion in the U.S. – 6.1% year-over-year growth – and set a new Prime Day record.

07-13-2023

0

Adobe Summit

Vestas selects Adobe to power Covento, transforming the marketplace and customer experience for wind turbines

Using Adobe Commerce and Adobe Analytics Vestas built Covento’s B2B ecommerce marketplace and launched a modernized online procurement process

06-08-2023

Load more articles