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![Meet the experience makers who inspire us.](/en/publish/2023/03/22/media_1867b79f1dc5162f7829356fa61b9aab8320835ac.jpeg?width=750&format=jpeg&optimize=medium)
Celebrating experience makers who inspire us
Adobe celebrates people and organizations who use digital experiences to solve global issues – the unsung heroes transforming lives, uplifting communities, and making our planet healthier.
03-22-2023
![Image of IBM CTO Jessica Criscione.](/en/publish/2022/12/07/media_1d1c5b79a73aec1295c0ce9d045dd7af055119120.jpeg?width=750&format=jpeg&optimize=medium)
Jessica Criscione transforms the martech stack at IBM
IBM. This iconic 110-year-old organization recently transformed their marketing technology stack around customers and their experiences.
12-07-2022
![Experience Maker of the Year Victoria Xiao.](/en/publish/2022/09/28/media_123860d0e2876861ade675b7c92e61b44329cbf6a.jpeg?width=750&format=jpeg&optimize=medium)
From chemical engineer to Experience Maker of the Year — Victoria Xiao follows her passion
As the digital optimization capability lead at Transurban, Victoria drove the digital transformation enabled by the adoption of the Adobe Experience Cloud suite to improve how customers engaged with one of the world’s largest toll-road operators during the pandemic.
09-28-2022
![Adobe Experience Maker Awards graphic.](/en/publish/2022/06/24/media_168f3d65de3c6914de588e9eaf101f4badb30fa3e.jpeg?width=750&format=jpeg&optimize=medium)
Behold the bold — announcing the 2022 Adobe Experience Maker Awards winners
The Adobe Experience Maker Awards recognize and celebrate innovative, bold, and impactful achievements as customer experience drives digital transformation across industries and around the world.
06-24-2022
![Experience Maker Matt Harker.](/en/publish/2021/12/14/media_1458f58ddfafa24af32eebf32c16dc8e5d2143926.jpeg?width=750&format=jpeg&optimize=medium)
Matt Harker balances privacy with personalization at scale for Walgreens Boots Alliance
Matt Harker, VP of Global Marketing Strategy and Transformation at Walgreens Boots Alliance, shares his advice for all on the journey to personalized experiences at scale in industries as highly regulated as healthcare.
12-14-2021
![Abstract illustration with IDC logo in center.](/en/publish/2021/12/14/media_1f4df6bcf6c9f8a64e2db427a08b53eb61d885aad.png?width=750&format=png&optimize=medium)
Adobe named a leader in IDC MarketScape: Worldwide Customer Data Platforms Focused on Front Office Users 2021-2022 Vendor Assessment
Adobe’s Customer Data Platform (CDP), called Real-Time CDP, was evaluated based on 100+ criteria as well as overall product offering, strategy and market presence.
12-14-2021
![Gartner logo with abstract art.](/en/publish/2021/11/01/media_12c5fb8a189f2cf35c034aefab1ce9d2c7065df35.png?width=750&format=png&optimize=medium)
Adobe Advertising Cloud named a Leader in Gartner’s 2021 Magic Quadrant for Ad Tech
Adobe Advertising Cloud is named a Leader in the 2021 Gartner Magic Quadrant for Ad Tech
11-01-2021
![Meet the Experience Makers.](/en/publish/2021/08/24/media_167a6d7159e5528fa31205c721056e8568e5f371e.png?width=750&format=png&optimize=medium)
How thinking like an entrepreneur helped Taki Tsaklanos of Bose pivot like a startup
When shoppers could no longer try on Frames in stores due to COVID-19, the Bose customer experience team recognized the need to pivot.
08-24-2021
![Photograph of two kangaroos in the wilderness.](/en/publish/2021/08/19/media_198c0d8e120d4730a01640503d4f79cbceb3f3276.png?width=750&format=png&optimize=medium)
South Australian Tourism Commission boosts local tourism with a personalised customer journey
South Australian Tourism Commission promotes South Australia as a tourism destination to travelers across Australia and around the world with help from Adobe Experience Cloud.
08-19-2021
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Shining a Spotlight on the 2021 Adobe Experience Maker Award Winners
Adobe announces the 2021 Adobe Experience Maker Awards winners.
06-25-2021
![Familyl walking next to a Mitsubishi Outlander car.](/en/publish/2021/05/20/media_13fc03da156ccb9ab541f6de5f876ff2d2522e491.png?width=750&format=png&optimize=medium)
Isobar helps Mitsubishi Motors Australia drive a new car-buying journey
Mitsubishi Motors Australia developed a digital transformation roadmap built around data to get customers excited about buying.
05-20-2021
![AIDA Cruises](/en/publish/2021/05/07/media_1cc1100eeaf90901df40980ba2db8bc5e32b145c8.png?width=750&format=png&optimize=medium)
Bon Voyage! Embarking on journeys that guests love
AIDA Cruises brings travelers’ dreams to life with digital marketing focused on nurturing trust, active listening, and meaningful interactions.
05-07-2021