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Adobe Study: Brands make progress weaning off third-party cookies, yet feel less prepared than ever for a world without them
Read more to learn how brands are preparing for a world without access to third-party cookies.
07-15-2024
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Adobe experience makers: Talking cookieless
The future of digital experience is in first-party data - data created and stored by sites directly from users. So why is this the case, and what steps can you take to prepare?
02-15-2022
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A marketer’s conundrum: Balancing personalisation and privacy to deliver trust-based customer experiences
As the cookieless era approaches, balancing personalisation and privacy is vital. Here are the key strategies to consider.
10-15-2021
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Overcoming the boardroom barriers to digital transformation
Boardroom digital literary is more important than ever as data becomes integral to business success. Here, Adobe APAC President Simon Tate underlines the focus areas for digital transformation.
09-22-2021
![The Cookieless Conundrum](/en/publish/2021/09/15/media_14d72f9760bae1dc3dafc00728b7cd281aca23e57.png?width=750&format=png&optimize=medium)
The Cookieless Conundrum: The Future of Retail in a Cookie-Free World
While the steady march toward the abandonment of third-party cookies presents challenges for digital marketers, it’s also an opportunity to embark on a data revolution, ...
09-15-2021
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Accelerating digital transformation and driving growth in the cookieless era
Over the past year, brands have had to relentlessly transform, adapt and reinvent alongside the unprecedented changes that came with the pandemic. For many businesses, ...
08-25-2021
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The Cookieless Future: Four Ways the Cookie-Free Era will Transform Marketing
Third-party cookies have been a staple in the marketers’ toolkit. They’re especially essential when it comes to personalising the digital customer experience. In fact, a ...
08-25-2021
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What your chairman needs to know about your digital transformation: Data strategy and governance
Boardroom digital literacy is a significant driver of corporate growth. Here, we uncover which conversations digital savvy execs should be having as the cookieless era approaches.
08-16-2021
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What your chairman needs to know about your digital transformation: Risk and reward
Here, we cover the priority conversations – the risks and reward associated with digital transformation – that digital savvy executives should be having with their ...
08-16-2021
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Roads to success in real-time customer experience management
The ability to act quickly has become a critical indicator of business success. Here are three key pathways to growth driven by real-time customer experience.
07-20-2021
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The shift to cookieless will change marketing forever: 5 reasons to get there ahead of the competition
Just because advertisers and publishers can continue to use third party cookies to track and target consumers doesn’t mean they should.
07-12-2021
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Data drives value on the balance sheet for customer experience brands
There’s increasing urgency behind the need to operationalise customer data in this new era in customer experience. Learn how leading Asia Pacific brands are doing ...
07-08-2021