Cookieless

0

Trends & Research

Adobe Study: Brands make progress weaning off third-party cookies, yet feel less prepared than ever for a world without them

Read more to learn how brands are preparing for a world without access to third-party cookies.

07-15-2024

Cheerful businessman attending a meeting with his team

Cookieless

Adobe experience makers: Talking cookieless

The future of digital experience is in first-party data - data created and stored by sites directly from users. So why is this the case, and what steps can you take to prepare?

02-15-2022

Pink, purple and blue neon lights.

Cookieless

A marketer’s conundrum: Balancing personalisation and privacy to deliver trust-based customer experiences

As the cookieless era approaches, balancing personalisation and privacy is vital. Here are the key strategies to consider.

10-15-2021

Man on the phone overlooking the city

Cookieless

Overcoming the boardroom barriers to digital transformation

Boardroom digital literary is more important than ever as data becomes integral to business success. Here, Adobe APAC President Simon Tate underlines the focus areas for digital transformation.

09-22-2021

The Cookieless Conundrum

Digital Transformation

The Cookieless Conundrum: The Future of Retail in a Cookie-Free World

While the steady march toward the abandonment of third-party cookies presents challenges for digital marketers, it’s also an opportunity to embark on a data revolution, ...

09-15-2021

0

Cookieless

Accelerating digital transformation and driving growth in the cookieless era

Over the past year, brands have had to relentlessly transform, adapt and reinvent alongside the unprecedented changes that came with the pandemic. For many businesses, ...

08-25-2021

Compuer and phone image

Cookieless

The Cookieless Future: Four Ways the Cookie-Free Era will Transform Marketing

Third-party cookies have been a staple in the marketers’ toolkit. They’re especially essential when it comes to personalising the digital customer experience. In fact, a ...

08-25-2021

0

Cookieless

What your chairman needs to know about your digital transformation: Data strategy and governance

Boardroom digital literacy is a significant driver of corporate growth. Here, we uncover which conversations digital savvy execs should be having as the cookieless era approaches.

08-16-2021

3D render: five yellow circles balancing on two pink platforms

Digital Transformation

What your chairman needs to know about your digital transformation: Risk and reward

Here, we cover the priority conversations – the risks and reward associated with digital transformation – that digital savvy executives should be having with their ...

08-16-2021

Person running; sunset in the background

Cookieless

Roads to success in real-time customer experience management

The ability to act quickly has become a critical indicator of business success. Here are three key pathways to growth driven by real-time customer experience.

07-20-2021

Business Team Meeting Connection Digital Technology Concept.

Digital Transformation

The shift to cookieless will change marketing forever: 5 reasons to get there ahead of the competition

Just because advertisers and publishers can continue to use third party cookies to track and target consumers doesn’t mean they should.

07-12-2021

0

Cookieless

Data drives value on the balance sheet for customer experience brands

There’s increasing urgency behind the need to operationalise customer data in this new era in customer experience. Learn how leading Asia Pacific brands are doing ...

07-08-2021

Load more articles