Digital Transformation

Image of Adobe Acrobat AI Assistant being used.

Adobe Acrobat AI Assistant wins gold at Edison Awards

Today, we’re pleased to share that Acrobat AI Assistant has won the Gold for the Edison Awards in the category of AI Driven Advancements for achieving the “best of the best” within our category.

04-10-2025

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Digital Transformation

How creative pros are using Generative AI to keep up with unprecedented content demands

Learn how creative pros use generative AI to meet rising content demands, boost workflows and ensure quality in the digital age.

10-23-2025

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Adobe Summit

Agility, AI and hybrid customer journeys: Top tips from Indian marketers at Adobe Summit 2025

At Adobe Summit 2025, Bajaj Allianz General Insurance and HDFC Bank revealed why agility, AI, and hybrid journeys are key to thriving in today's digital world.

06-20-2025

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Adobe Summit

Smarter and more personalised travel experiences: Changi Airport Group’s AI-powered vision for the future

Interview with Jeffrey Loke, SVP of Pricing and Commercial Strategy at Changi Airport on how AI can personalise travel experiences

05-15-2025

Image of a humming bird created using Adobe Lightroom.

Photography

Innovation to empower creativity: Explore the latest in Lightroom

We’re excited to announce the arrival of two new AI-powered editing features in Lightroom and Adobe Camera Raw. These tools are designed to unlock new ways of editing and reduce the amount of tedious repetition required for common tasks.

02-12-2025

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Digital Transformation

Driving innovation at Drupa 2024

Discover how Adobe PDF Print Engine and Adobe Print technology drive innovation at Drupa 2024. This blog post highlights Adobe's pivotal role in advancing print workflows, showcases new product launches, and reinforces Adobe's commitment to empowering creativity and efficiency in the print industry.

10-08-2024

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Digital Transformation

The ongoing transformation in printed apparel

Discover how Adobe and Kornit Digital are transforming the apparel printing industry. By integrating Adobe PDF Print Engine into the K-RIP, Kornit achieves precise, high-quality digital garment decoration. This partnership enhances efficiency, sustainability, and creativity in textile printing. Join Kornit at DRUPA to see their cutting-edge technology, powered by Adobe PDF Print Engine, driving innovation and reshaping the world of fashion.

05-29-2024

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News

Generative AI brings new opportunities to Adobe’s partnership with IBM

For more than 20 years, Adobe and IBM have worked together to help the world’s largest enterprises leverage technology to deliver more impactful customer experiences and run their businesses more productively.

05-21-2024

Screenshot generating an image using Adobe Firefly.

News

Adobe’s approach to generative AI models & customer choice

To provide customers choice, Adobe will integrate third-party generative AI models into the company's products.

04-15-2024

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Digital Transformation

Choosing the right printer for your organization

Dive into the intricacies of printer selection for your organization, covering paper size, functionality, color capabilities, and more. Discover how the Adobe Embedded Print Engine ensures print quality and reliability, perfect for diverse organizational needs.

03-01-2024

Image of a commercial printer.

Digital Transformation

30 years of Adobe PDF for commercial print

Explore the transformative journey of Adobe PDF in commercial print over 30 years.

03-01-2024

Adobe’s next generative AI frontier: Digital documents.

Digital Transformation

Adobe’s next generative AI frontier: Digital documents

Over the past year, Adobe has delivered dozens of new generative AI-powered capabilities across our creative and experience applications, helping customers across every region create stunning content and memorable experiences for their customers. Today, we’re introducing the first steps toward a new vision for generative AI in digital documents – a vision that will redefine document productivity for everyone.

02-20-2024

Adobe’s approach to generative AI in digital documents, AI Assistant.

Digital Transformation

Adobe’s approach to generative AI in digital documents

Today we’re embarking on our next chapter of generative AI innovation by introducing our first capabilities for digital documents. Assistant in Acrobat, now in beta, is a new AI-powered conversational engine deeply integration into PDF workflows where billions of people work.

02-20-2024

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