Adobe Experience Cloud

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News

Adobe and Microsoft strengthen partnership to empower marketing teams and accelerate business outcomes

Blog highlights the value of Adobe x Microsoft partnership. It includes the latest product innovation with Microsoft - Adobe Marketing Agent and Federated Audience Composition with Microsoft Fabric. The blog is expected to create buzz among customers at Microsoft Ignite(11-19 - 11/21). The customers can be identified for private preview for Adobe Marketing Agent.

11-19-2024

2024 Adobe Firefly Partner Award winner.

Adobe MAX

Announcing the 2024 Adobe Firefly Partner Award winner and runners-up

The Adobe partner ecosystem has already built innovative campaigns for customers using Adobe Firefly to bolster creativity, improve efficiency, and achieve compelling results. Leveraging Adobe Firefly for the Content Supply Chain and Personalization at Scale can be seen in the work submitted for this award. Today we celebrate the amazing work of our partners with the first-ever Adobe Firefly Partner Award.

10-15-2024

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Adobe MAX

Adobe announces partnership with Google’s Campaign Manager 360 on Adobe GenStudio for performance marketing

Adobe's new application, GenStudio for Performance Marketing, powered by generative AI, enables brands to efficiently create and measure personalized content for marketing campaigns. Adobe's partnership with Google's Campaign Manager 360 allows for seamless activation of display ad campaigns across various channels, ensuring high-value audience reach. Marketers can now leverage AI tools like Adobe Firefly to create content variations at scale, ensuring compliance with brand standards. The Adobe and Campaign Manager 360 partnership allows brands to automatically send display ads—including copy and images. With a focus on speed, agility, and customization, Adobe GenStudio for Performance Marketing revolutionizes the delivery of engaging brand experiences across social media, mobile, and more.

10-14-2024

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Adobe MAX

Adobe and Snap partner on Adobe GenStudio for Performance Marketing

Discover Adobe GenStudio for Performance Marketing, a cutting-edge AI-first application that revolutionizes content creation for marketing campaigns. Adobe has partnered with Snap to empower brands to create personalized content efficiently across various channels like social media and mobile. Enhance your marketing strategy with actionable insights and real-time adjustments to engage your audience effectively.

10-14-2024

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Adobe MAX

Adobe announces partnership with Microsoft Advertising on Adobe GenStudio for Performance Marketing

Adobe partners announced Adobe GenStudio for Performance Marketing, a generative AI-first application enabling brands to create personalized content efficiently across various channels.Through Adobe's partnership with Microsoft, marketing can now leverage Microsoft Advertising's vast audience data to optimize ad performance and drive real-time insights. This collaboration aims to empower marketers with tools for deeper personalization, efficiency, and impactful advertising campaigns.

10-14-2024

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Adobe MAX

Adobe and TikTok expand partnership on Adobe GenStudio for Performance Marketing

Adobe and TikTok have expanded their partnership to allow marketers to seamlessly create and optimize ad content for TikTok, allowing compelling ad content created in Adobe GenStudio for Performance Marketing to be directly sent to TikTok—including both copy and images in pre-defined formats. Ad performance insights will allow marketing teams to make real-time adjustments to their ad content, and give them a holistic view of customer engagement. Adobe GenStudio for Performance Marketing, is a new generative AI-first application enabling brands to efficiently create, remix, and measure marketing content.

10-14-2024

GIF of Barbie packaging.

Adobe MAX

Barbie packaging powered by Adobe Firefly Generative AI hits store shelves this holiday season

Each year Mattel Inc. delivers thousands of new toys to store shelves. This volume translates into a massive amount of eye-catching packaging, which must be designed, approved and iterated across different creative and marketing teams in the company. With this level of scale, Mattel looked to the preproduction process for opportunities to be more efficient and get toys into market faster—while also maintaining a high bar for delivering amazing packaging concepts. Enter Adobe Firefly generative AI, an ideal solution to augment Mattel’s creative process.

10-11-2024

Ogilvy One.

Adobe MAX

How relationship design builds authentic growth and amplifies creativity in Adobe Content Supply Chain

Learn how Ogilvy One's Relationship Design framework helps brands leverage Adobe Content Supply Chain to build authentic customer relationships and amplify creative impact.

09-10-2024

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Creative Inspiration & Trends

Adobe Analytics: Mobile shopping expected to drive 53 percent of online sales during 2024 holiday season

Adobe issued new e-commerce data today, profiling the slow but steady shift in consumer demand for shopping on smaller screens. In the first few months of 2024, consistent double-digit growth in mobile spend has put it neck-and-neck with desktop shopping. At this trajectory, Adobe sees a tipping point in the months ahead.

08-21-2024

Two people sitting on a couch at ABB.

Customer Stories

ABB empowers global teams to create faster with Adobe Express

Many of ABB’s communicators work on small teams in different countries with varying resources. With that in mind, Smith is looking to Adobe Express to help execute with the right balance of speed, creativity, and control. Working in conjunction with the rest of the Adobe Creative Cloud apps and services, the all-in-one content creation app helps the team deliver high-quality, branded, and localized content faster than ever.

08-07-2024

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Analytics

Adobe Analytics: Prime Day drove $14.2 billion online for U.S. retailers, growing 11 percent YoY

The latest insights from Adobe Analytics for Prime Day 2024.

07-18-2024

Image of Kok Jong (KJ) at a table with other men.

Adobe Life

Unveiling career journeys where we create the future

Kok Jong (KJ) Ng, Enterprise Sales Account Manager and Adobe veteran of more than six years based in Singapore, believes, in simple terms, that his job is all about being a great friend to big companies that use Adobe’s software. As part of our Inside #OneAsia series, we asked KJ to share a bit more about the digital experience business and how his role helps to shape the future for our customers.

07-16-2024

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