Information Technology

Illustration on a dark background of a connection between innovations and developers.

Digital Transformation

Adobe delivers new timesaving and cost-effective innovations for developers

Adobe aims to meet the evolving needs of developers and empower them to succeed with a complete framework to extend and integrate Adobe’s customer experience management applications in Adobe Experience Cloud with the new Adobe Developer App Builder which will reduce the time it takes to create apps from hours to 15-30 minutes, based on Adobe hackathons.

10-05-2021

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Digital Transformation

Adobe announces availability of B2B Edition of Adobe Real-time CDP

The B2B edition of Adobe Real-time CDP unifies person and account profiles across systems to give brands a full understanding of their customers.

04-27-2021

Woman writing strategy on a glass board

Digital Transformation

CIOs harness business technology to drive strategy, insight and a better customer experience

The digital customer experience has emerged as a key driver of strategy and growth in 2021, throwing into sharp relief the professional qualities and supporting ...

03-09-2021

An illustration of four people planning a budget.

Digital Transformation

Business technology budgets: Balancing employee and customer experience

Remote work and digital transformation budgets are often considered separately. In the current climate, they need to be closely aligned.

03-09-2021

Family standing in front of white car.

Customer Stories

How Tekno Point helps Bajaj Allianz General Insurance respond to the global pandemic

Bajaj Allianz General Insurance partnered with Tekno Point to undertake a digital transformation that has helped the company get products to market during the pandemic.

03-05-2021

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Artificial Intelligence

Adobe unveils new AI ethics principles as part of commitment to responsible digital citizenship

The promise of artificial intelligence (AI) Is limitless. AI has the power to take human creativity and intellect to new levels through deeper insights, accelerated ...

02-17-2021

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Digital Transformation

Adobe Digital Trends report uncovers big shifts in 2021 marketing priorities

The COVID-19 pandemic will continue to shape consumer behavior and, in turn, the way brands market to them in 2021.

02-02-2021

Gartner analyst group name and logo

Digital Transformation

Adobe is leader in 2021 Gartner Digital Experience Platforms (DXP) Magic Quadrant

Adobe positioned furthest to the right for “completeness of vision” and highest for “ability to execute” in 2021 Gartner Magic Quadrant for Digital Experience Platforms

02-01-2021

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Adobe Summit

Sephora CTO uncovers how the beauty retailer is adjusting for COVID-19

The beauty industry is inherently tactile. And while creating great customer experiences without being face-to-face has been a challenge for many brands across industries amid ...

01-26-2021

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Outlook 2021

How CIOs and CMOs will ‘co-create’ in 2021

The acceleration of digital technology adoption during COVID-19 has put a stronger impetus on closer alignment and synergy between marketing and IT.

12-18-2020

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Digital Transformation

Top best practices for standout customer experiences in 2021

What is the key to effectively managing customer experience (CX) in 2021?

12-18-2020

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Information Technology

The evolving role of the CIO: A look at what’s in store for 2021

Business conditions were harsh enough in calmer times. However, with digital technologies converging and the ripples from the pandemic still emerging, the role of the ...

12-17-2020

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