Marketing

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Marketing

Consumer trust is what every smart retailer wants for the holidays this year

Adobe research reveals that company actions are most likely to breach consumer trust, with nearly half of those polled citing “being creepy.”

12-23-2021

Woman standing on the street next to a crossing, wearing a pale blue suit. She has her arms crossed.

Future of Work

Celebrating CMO50 and reflections on marketing in the age of COVID-19

Adobe Vice President and Managing Director of ANZ reflects on the 2021 CMO50 awards and the future of marketing in the age of COVID-19

12-15-2021

A group of people working around a table

Retail

Customers buy more from brands they trust and ignore those they don’t, according to Adobe research

Adobe’s marketing focused research shows importance of trust between brands and consumers, and the difficulty in regaining damaged trust.

11-04-2021

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Marketing

How marketing can make every digital experience matter by closing the digital empathy gap

Read how marketing teams can use customer data to inform personalised experiences and the next stage in the human customer journey online

09-23-2021

Tomorrow's CMO image

Trends & Research

Change is coming: Tomorrow’s CMO wants to shake up the way marketing teams work

Read “Tomorrow’s CMO report”, which surveyed 1,100 marketers, to learn how the pandemic has impacted their strategic, operational and creative approach to marketing leadership.

09-22-2021

Graphic with shopping carts coming out of a smartphone.

Digital Transformation

Unlocking business growth with customer journey management

Customer journey management is complex. Brands need the right mix of technology and data to give customers the personalized experiences they expect.

09-14-2021

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Cookieless

The Cookieless Future: Four Ways the Cookie-Free Era will Transform Marketing

Third-party cookies have been a staple in the marketers’ toolkit. They’re especially essential when it comes to personalising the digital customer experience. In fact, a ...

08-25-2021

Creative office space

Digital Transformation

Digital transformation brings marketers into the boardroom

The Adobe 2021 Digital Trends Report revealed an increased demand for marketing to contribute to overall business strategy.

06-25-2021

J.P. Morgan on glass of door.

Adobe Summit

JPMorgan Asset Management transforms digital business in 6 steps

Key takeaways from Adobe Summit 2021 presentation by Vinay Kant at J.P. Morgan Asset Management

05-24-2021

Woman and man wearing masks, interacting through an elbow bump.

Digital Transformation

4 recommendations to help CMOs turn digital transformation into recovery

The 2021 Digital Trends report makes four key recommendations for CMOs and customer experience leaders looking to harness digital transformation and lead recovery in 2021.

05-20-2021

Digital graph in blue.

Adobe Summit

Adobe announces new AI capabilities to help businesses gain insights, transform data into digital experiences

Adobe is announcing how Customer Journey Analytics is extending the types of insights brands have access to with the introduction of new AI capabilities and ...

04-27-2021

Hand holding abstract globe of light.

Digital Transformation

Adobe announces availability of B2B Edition of Adobe Real-time CDP

The B2B edition of Adobe Real-time CDP unifies person and account profiles across systems to give brands a full understanding of their customers.

04-27-2021

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