Adobe Analytics: Prime Day drove $14.2 billion online for U.S. retailers, growing 11 percent YoY
The latest insights from Adobe Analytics for Prime Day 2024.
07-18-2024
Adobe Analytics: Prime Day expected to drive a record $14 billion online for U.S. retailers, growing 10.5 percent YoY
Adobe released today its online shopping forecast for the 2024 Prime Day event. Happening across 2 days (July 16-17), Prime Day has become a major industry- wide e-commerce moment, as consumers take advantage of discounts across retailers.
07-15-2024
Adobe Analytics: Budget-conscious consumers are splurging for cosmetics online
Adobe released new online shopping data today (covering the period from January 1 to May 31, 2024) showing that even as consumers “trade down” to cheaper goods across categories such as groceries, electronics and apparel, they are splurging in the cosmetics category for items such as fragrances and lipstick.
06-26-2024
Adobe Analytics: Consumers spent $76.8 billion online, enticed by early holiday discounts and flexible payment methods (October 2023)
In advance of the big shopping days during Cyber Week, Adobe’s data shows that consumers are being strategic in managing their holiday budgets—taking advantage of early deals and leveraging Buy Now Pay Later, a flexible payment method that has seen strong traction this year.
11-09-2023
Adobe Digital Economy Index: UK Shoppers set to spend £24.1 Billion Online this Holiday Season, with Deep Discounts and Buy Now Pay Later Fuelling Growth
New data from the Adobe Digital Economy Index which analyses tens of billions of UK transactions across 2022, has revealed online spending during the holiday season (Nov 1 to Dec 31) will hit £24.1 billion this year, up 2.7% year-over-year and the first spending growth in two years, since the height of the pandemic.
11-08-2023
Decathlon successfully transforms its digital creation pipeline with Substance 3D
Learn more about how the Substance 3D toolset and Adobe ecosystem were used to successfully set in motion Decathlon’s digital transformation pipeline.
09-28-2023
Digitizing for success: The Adobe Acrobat advantage at Atlantic Grocery Distributors
Atlantic Grocery Distributors Ltd. (AGD) is the largest wholesale distributor in Newfoundland and Labrador, Canada consisting of over 20,000 grocery and food service products and servicing over 2,000 food service and retail operations. AGD employs around 1500 people, including in their warehouses, supermarkets, bakeries, and delivery trucks, along with 60 people in their head office alone. Leigh Phillips, the company's executive coordinator, recognized the untapped potential in AGD’s existing Acrobat Pro license. Understanding the many ways Acrobat Pro could transform the company's workflow, Phillips took the initiative to elevate the company’s use of this powerful software.
07-27-2023
Adobe Analytics: Prime Day drove record U.S. online spending, bolstered by deep discounts
Now in its ninth year, Prime Day has cemented its status in the United States as one of the year’s biggest industry-wide e-commerce moments. This year’s event took place on July 11 and 12, generating 2023’s biggest daily online spending to date. Total spending across both days reached $12.7 billion in the U.S. – 6.1% year-over-year growth – and set a new Prime Day record.
07-13-2023
Prudential Financial collaborates with Adobe to deliver personalized financial experiences
Prudential Financial quickly responds to changing customer needs with relevant content that leverages data insights and real-time triggers.
03-31-2023
Prada Group partners with Adobe to reimagine in-store and digital experiences in real time
Prada Group and Adobe announced an enhanced partnership to enable real-time personalization and increase revenue
03-22-2023
Adobe Summit Sneaks showcase visionary new commerce and marketing AI innovations
Every year, Adobe’s “Sneaks” events offer an exciting glimpse at the future – straight-from-the-labs employee projects that use Adobe technologies to create next-generation customer experiences. At Adobe Summit 2023, Sneaks are returning in person – co-hosted by actress and comedian Tig Notaro – to showcase Adobe’s latest innovations for a live audience in Las Vegas.
03-22-2023
Petco selects Adobe Experience Cloud to fuel growth as a one-stop destination for pet parents
Petco has selected Adobe Experience Cloud to activate data internally and orchestrate personalized experiences across a mix of online and offline channels.
02-28-2023