Adobe Target

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Adobe Summit

Recognize the remarkable — announcing the 2024 Adobe Experience Maker Awards winners

Congratulations to the winners for the 2024 #AdobeExperienceMakerAwards. Each one is a remarkable and visionary leader. They all delivered amazing customer experiences, created measurable business growth, and set bold new standards for their organizations and industries.

03-26-2024

Mobile bank conceptual illustration

Financial Services

Blending the boundaries: Embracing the phygital shift in the FSI industry

This article will delve into these critical shifts, exploring how they are shaping the future of the financial services industry and enabling institutions to thrive in an increasingly digital landscape.

12-11-2023

Image of IBM CTO Jessica Criscione.

Digital Transformation

Jessica Criscione transforms the martech stack at IBM

IBM. This iconic 110-year-old organization recently transformed their marketing technology stack around customers and their experiences.

12-07-2022

Illinois state of United States flag waving on the top sunrise mist fog.

Customer Stories

State of Illinois partners with Adobe to power digital modernization

State of Illinois uses Adobe Experience Cloud and Adobe Document Cloud to accelerate digital transformation

12-01-2022

Experience Maker

Digital Transformation

Joaquim Vilella Gallart leads an award-winning team with precision and passion

We exist to help marketers achieve their goal. It’s our job to master this technology and understand deeply how every feature can help the business.

11-02-2022

Experience Maker of the Year Victoria Xiao.

Digital Transformation

From chemical engineer to Experience Maker of the Year — Victoria Xiao follows her passion

As the digital optimization capability lead at Transurban, Victoria drove the digital transformation enabled by the adoption of the Adobe Experience Cloud suite to improve how customers engaged with one of the world’s largest toll-road operators during the pandemic.

09-28-2022

Image of a cell phone screen with the AU Small Finance Bank Limited

Customer Stories

AU Small Finance Bank goes big with Adobe Experience Cloud

As part of its plan to obtain a universal banking license in 2022 so it can compete with India’s larger banks, AU Small Finance Bank turned to Adobe Experience Cloud to power its growth through smart digital marketing.

07-14-2022

Adobe Experience Maker Awards graphic.

News

Behold the bold — announcing the 2022 Adobe Experience Maker Awards winners

The Adobe Experience Maker Awards recognize and celebrate innovative, bold, and impactful achievements as customer experience drives digital transformation across industries and around the world.

06-24-2022

Foxtel Australia’s leading subscription television service.

Customer Stories

How Foxtel builds winning experiences up to 4 times faster with Adobe Experience Cloud

Working with partner Helium, Foxtel uses Adobe Experience Cloud apps to build personalized web experiences to help customers uncover and subscribe to exactly what they want.

04-29-2022

Electronic shopping cart on ipad.

News

Retailers can personalize in-store and online experiences with new Adobe Experience Cloud tools

Read about the new Adobe Experience Cloud tools for retailers to deliver personalized shopping experiences both in-store and online. Features include flexible payment options, more easily turn physical stores into pickup points that let you deliver purchases faster, and enable seamless experiences from browse to buy via mobile.

01-18-2022

Experience Maker Matt Harker.

Digital Transformation

Matt Harker balances privacy with personalization at scale for Walgreens Boots Alliance

Matt Harker, VP of Global Marketing Strategy and Transformation at Walgreens Boots Alliance, shares his advice for all on the journey to personalized experiences at scale in industries as highly regulated as healthcare.

12-14-2021

Abstract illustration with IDC logo in center.

News

Adobe named a leader in IDC MarketScape: Worldwide Customer Data Platforms Focused on Front Office Users 2021-2022 Vendor Assessment

Adobe’s Customer Data Platform (CDP), called Real-Time CDP, was evaluated based on 100+ criteria as well as overall product offering, strategy and market presence.

12-14-2021