Franke Group: A Remodeler’s Dream

by Stephanie Krausse

Posted on 03-27-2017

In remod­el­ing, there’s often the vision and then the reality—with home­own­ers, con­trac­tors and oth­ers all hop­ing both worlds come togeth­er. Franke, a lead­ing provider of prod­ucts and solu­tions for home kitchens and bath­rooms, under­stands this first­hand and has intro­duced ground­break­ing dig­i­tal expe­ri­ences that close the gap between a person’s dream kitchen or bath, and what they ulti­mate­ly enjoy in their homes. The com­pa­ny is also offer­ing these dynam­ic dig­i­tal expe­ri­ences across its oth­er prod­uct lines, which include pro­fes­sion­al cater­ing sys­tems, cof­fee mak­ers, and semi-pub­lic and pub­lic restrooms.

To achieve its vision for cus­tomers, Franke is work­ing with imple­men­ta­tion ven­dor One-Inside to roll out respon­sive web­sites and in-store dis­plays in new mar­kets using Adobe Expe­ri­ence Man­ag­er as the cen­tral con­tent man­age­ment sys­tem. Sim­ple nav­i­ga­tion and an intu­itive prod­uct search engine appeal to the grow­ing num­ber of con­sumers and deal­ers explor­ing Franke’s exten­sive prod­uct offer­ings across devices. Adobe Expe­ri­ence Man­ag­er also enables the company’s 150 writ­ers and edi­tors to eas­i­ly man­age con­tent on its 100 re-launched websites.

The com­bi­na­tion of rich expe­ri­ences deliv­ered across sites and in-store expe­ri­ences sup­port­ed by a dig­i­tal show­room brings new excite­ment and clar­i­ty to every cus­tomer inter­ac­tion. Fea­tured in retail dis­play spaces, the dig­i­tal show­rooms let con­sumers view dif­fer­ent prod­ucts and con­fig­u­ra­tions before they com­mit to prod­ucts and designs.

“We used to pro­duce our kitchens for an anony­mous mar­ket,” says Rena­to Di Rub­bo, CMO, Franke Group and Franke Kitchen Sys­tems. “Now we are start­ing to get to know our cus­tomers and put them at the cen­ter of the entire company.”

The efforts Franke has tak­en to put cus­tomers first are pay­ing off. Time spent on web­sites has increased by 40% and the churn rate has dropped by 15%. More impor­tant­ly, cus­tomers are now more con­fi­dent than ever that their dreams will indeed become reality.

Read the full case study here.

Topics: Trasformazione Digitale, Digital EMEA

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