Adam Egbert

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Analytics

15 for 15: Processing Rules and Context Data Variables

My sister had an experience while raising her three-year-old son that has given me some perspective.She was trying to explain the importance of rules in ...

06-01-2011

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Analytics

SiteCatalyst Implementations – Give ’em props! (or eVars) [Inside Adobe SiteCatalyst]

If you have had any experience with Adobe SiteCatalyst implementations, you have had the pleasure of getting to know the SiteCatalyst variables. There are two ...

03-31-2011

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Analytics

Retail Web Analytics – What’s the hype all about? [Retail Web Analytics]

The Online Retail industry is a $135 billion behemoth that will grow to $234 billion by 2014 in the US. E-commerce represents 3.7% of all ...

02-02-2011