Casey Carey is the Head of Go-to-Market Strategy, Digital Experience at Adobe. Casey began his passionate pursuit of using technology to make marketing better at Customer Insight Company, which was the first company to put a marketing database on a desktop computer. His journey of B2B, growth, and e-commerce marketing has spanned product and marketing leadership roles including DoubleClick, Epsilon, Webtrends, Adometry and most recently, Google where he led marketing for the Advertiser and Publisher Platforms business.
Adobe Enhances Customer Experience Management with Artificial Intelligence Integration into Marketo Engage’s ABM Solution
Account-based marketing (ABM) has proven to be a successful strategy used to reach high-value targets. It is quickly becoming table stakes for B2B brands that ...
