David Billings

UK Ad Tech Lead, Accenture Interactive UK

Media Supply Chain: ‘Murky At Best And Fraudulent At Worst’

Digital Transformation

Media Supply Chain: ‘Murky At Best And Fraudulent At Worst’

When P&G’s Marc Pritchard, owner of the world’s largest advertising budget, describes the digital media supply chain as “murky at best and fraudulent at worst,” ...

02-23-2017