Michele Meyer
Contributing Writer, CMO.com
5 Brands That Bought Into Prime-Time Diversity
Marketers take risks running ads during prime-time shows that target specific ethnic groups and have the potential to offend. Think “Black-ish” (African Americans), “Jane the ...
09-15-2016
Five Hit TV Shows Add Merchandise To The Cast
Most entertainment merchandise skews to youth: Star Wars’ light sabers. Frozen’s wands. Glee’s T-shirts.
04-04-2016