Collaboration & Productivity Adobe MAX Track

Collaboration is more essential than ever for a creative and productive hybrid work environment. Adobe Document Cloud and Creative Cloud were designed for just that: To foster collaboration and productivity in creative teams everywhere. Join this track to learn how Adobe tools can enable creative collaboration across your favorite apps and services.

In this track, you will learn how:

• To accelerate the process of shared reviews and approvals across your creative and marketing workflows with Document Cloud.
• To create from anywhere, share with teams, peers and clients, and maintain complete control every step of the way.
• Business owners and leaders across industries use Adobe tools to increase productivity in their employees and customers.

Who you’ll meet:

Creative Professionals across Design, Illustration, Photo & Imaging categories. Business owners, IT professionals, web developers, government and education leaders, and anyone interested in improving business productivity for employees, customers, and personal use.

Featured Products:

• Creative Cloud
• Adobe Acrobat
• Adobe Scan
• Adobe Sign
• Adobe Workfront

Here are 5 sessions from this track to consider as you start planning your schedule:

S202 - Walgreens: Reimagining the Creative Process in a Global Pandemic

Mike Matthews, director, Creative Operations, Walgreens

When the world shut down, Walgreens remained open, requiring its now fully remote in-house creative team to reimagine the way they work. Join Mike Matthews, director of creative operations at Walgreens, to learn how his team used Adobe technology to successfully streamline assets, resources, and operations to relaunch the iconic brand and reinvent one of the nation’s largest loyalty programs. And see how they managed the launch while supporting their communities’ new and evolving pandemic needs.

As Mike discusses his team’s use of Creative Cloud Libraries, you’ll learn how they:

• Modernized their creative asset development process
• Unified cross-channel work for internal and external creatives
• Improved speed to market and onboarding

L201 - Charting the Course of Enterprise Collaboration

Collaboration drives creative work, but navigating a maze of methods can be challenging. Join Adobe principal solutions consultants Patti Sokol and Todd Burke as they help you map your way through the tools and techniques to intelligently optimize enterprise workflows across different creative paths using Creative Cloud and Substance apps.

In this follow-along lab, you’ll learn the optimal routes for these collaborative workflows:

• Photography and image composition
• Graphic design publishing and review
• Real-time UX co-editing, prototyping, and review
• 3D objects and scenes

L260 - Building an Efficient Design and Approval Workflow

Creative teams need to deliver creative assets while using an efficient and secure workflow for approvals and signatures. Join Rafael Hidalgo, senior solutions consultant at Adobe, and Vanessa Cardozo, customer success manager at Adobe, to discover how you can easily and quickly create a secure approval workflow using Creative Cloud and Adobe Sign. You’ll explore how to create an efficient process from design request approval through collaborative creation of the creative asset in InDesign and getting the final design approved and signed off.

In this follow-along lab, you’ll learn how to:

• Design and collaborate on a creative asset using Creative Cloud
• Build an approval workflow using Adobe Sign
• Create a secure form in Acrobat
• Include relevant, professional images from Adobe Stock

L200 - Learning the Fundamentals of PDF Accessibility Step by Step

Dax Castro, ADS, vice president of ADAcademy, AbleDocs

Document accessibility begins with a good foundation. Join Accessible Document Specialist Dax Castro in this follow-along lab as he unravels PDF accessibility step by step. His clear approach to accessibility basics, from accessibility standards to the toolsets in Acrobat, will have you quickly “walking the tags tree” with confidence.

As Dax guides you through the basics of PDF accessibility, you’ll learn:

• Accessibility standards and how they differ: PDF/UA, Section 508, AODA, and more
• How to navigate the Acrobat accessibility tool sets
• Understanding basic tag structure: How to “walk the tags tree” and what that even means
• Differences between the Content, Tags, and Order panels

S206 - You Are Here, for Now: Passion, Purpose, and Finding Your Way

Adam J. Kurtz, Artist and Author, ADAMJK

While working a mix of graphic design day jobs, artist Adam J. Kurtz, aka Adam JK, built a career on personal projects and founded a sustainable business along the way. Join Adam for a fun, fast-paced pep talk for creatives across all disciplines — or anyone trying to connect the dots from where they are to where they want to be. Whether you’re just starting out or looking to pivot, this session is crammed full of practical advice and empathy from someone who’s been there.

Vulnerable questions we’ll try to answer include:

• 2020 taught me some sh*t about myself I didn’t like. Now what?
• How can I be confident in my work when I know I’m not the best?
• When will I get my “big break,” and will it change my life?
• I’m baby, now I’m business? You know??

Register for the FREE, VIRTUAL Adobe MAX 2021 (October 26-28) to unlock new ideas and grow your skill set alongside a community of like-minded creatives.

Too excited to wait? Check out all the sessions from MAX 2020 in the meantime.