Adobe Experience Manager Sites launching quick site creation features

Content agility has never been more important for brands in today’s fast-moving digital economy. Consumers expect information in real-time, and brands are forced to push out varying experiences across more channels than ever before. According to Adobe’s Future of Marketing Research Series, marketers feel that they should be personalizing between 50 and 70 percent of owned content but are currently achieving far less. Ultimately, delivering timely and fresh content has become table stakes, whether it’s a simple campaign landing page or an extensive corporate redesign.

Historically, having to work closely with IT teams to create and maintain these experiences has made it cumbersome for brands to rapidly push out new content. Now more than ever, brands find themselves seeking out low- and no-code tools and capabilities that allow various teams within their organization, whether it’s within marketing or IT, to build and publish experiences as necessary.

Quick Site Creation for Adobe Experience Manager Sites

Today, we’re excited to announce the upcoming launch of new quick site creation features for Adobe Experience Manager Sites, which can help simplify and accelerate how brands deliver compelling experiences to their customers. With this new functionality, marketers can get a jump start on implementing their designs and delivering compelling experiences — such as web pages — without the need for back-end web development, and all within a matter of days. Benefits include:

• Templated Approach to Design: Brands can take advantage of site templates, which consist of pre-configured pages, layouts, and themes that provide an accelerated starting point for designing any experience. Site templates have been created with Experience Manager best practices in mind, including the use of production ready out-of-the-box Core Components. Marketers can also import an existing template built by Adobe for Experience Manager solution partners or create their own based on the brand’s unique design requirements. Site templates are reusable and can be used to create experiences at scale — especially if the organization needs to support multiple brands or regions that require consistent look and feel. Each site template comes with an XD design artifact that both designers and front-end developers can refer to as a single source of truth when any design changes are made.

Brands can take advantage of pre-configured pages, layouts, and themes to quickly design any experience

• No Coding or Back-end Development: With the new quick site creation wizard, brands can now easily complete an Experience Manager project by importing an existing site template that fits their design requirement, then populating the content and publishing the experience live. This process can be completed with no coding or back-end development, thus dramatically improving time to value for experiences that a brand needs to get out the door quickly. In addition, by taking this “what you see is what you get” approach to designing experiences, it frees up time for back-end developers to focus on other business priorities.
• Consistent Look and Feel: For organizations that are dealing with specific brand guidelines, Experience Manager Sites offers a new front-end workflow that streamlines the process of updating and deploying style changes. Front-end developers can download a theme source package from site template, make edits locally and preview what their changes would look like before pushing them back through a separate front-end pipeline. This improved workflow doesn’t require front-end developers to have extensive knowledge of Experience Manager, and they can now work in parallel with the brand’s marketing team and with their preferred tools.

Accompanying XD design for each site template helps ensure that design teams and front-end developers are working with a single source of truth for experiences.

The new quick site creation feature for Adobe Experience Manager Sites will be generally available in November. For more information about the upcoming feature, check out the “Quick Site Creation” session during Adobe Developers Live.

For additional news coming out of the event, check out this blog post.