Adobe MAX 2021 social media track
As social media evolves, so must our ability to bring content to life in a fresh and compelling way. Whether you’re just getting started or you’re a pro on the go, the Adobe MAX social media track is designed to give you all you need to take your social presence to the next level, including sessions with creative experts and tutorials to help you master the tools in your Adobe arsenal.
Learn how to build your visual brand and grow a following, create pro-quality graphics and videos, get practical tips for sharing on platforms like TikTok and Instagram, and gain inspiration from other social content creators.
Who you’ll meet
Anyone who wants to make great photo, video, or graphic content for social media, whether you’re working solo to share your passion, creating content as part of a team, or just want to stand out from the crowd.
Featured Products
Featured Speakers/Sessions
S511: Building and Engaging Social Audiences with Branded Content
Phoebe Sherman, founder of Girl Gang Craft
Learn how to create dynamic content for social media that drives traffic to product-based and service-based online stores. Join Phoebe Sherman, founder of Girl Gang Craft and Adobe Spark ambassador, as she highlights how to use Adobe Spark and Premiere Rush to create short-form video content for organic views and paid reach.
In this session, you’ll learn how to:
- Keep up with changing search algorithms
- Use short-form video to keep your customers engaged and reach new audiences
- Create branded content with Adobe Spark
- Make short form videos with Premiere Rush
- Repurpose content across social channels (Instagram, TikTok, Pinterest, YouTube)
L515: Do-It-Yourself Marketing and Branding on Social
Kitiya Palaskas, craft-based designer, content creator, author, and Adobe Spark Ambassador
Create beautiful, branded content that will help you establish and grow your brand on social with ease using Adobe’s collection of powerful content creation apps. Join craft-based designer and Adobe Spark ambassador Kitiya Palaskas in this follow-along lab to learn how to harness the power of Adobe Spark, Premiere Rush, and Photoshop Express to create professional promotional assets, including Instagram grid posts and stories, Pinterest tiles, YouTube thumbnails, and more, that will elevate your social presence.
S501: Get Seen on TikTok
Valentina Vee, director and video trainer
Join director, cinematographer, and editor Valentina Vee as she shares her top tips on creating TikToks that will get noticed. Whether you’re making an account for a business or trying to grow your own social media following, learn key tips on how to conceptualize, shoot, and edit for the TikTok platform.
You will learn how to:
- Get seen on the “For You” page
- Use Premiere Rush to do more than what the in-app editor offers
- Make use of trending sounds, hashtags, and effects
- Apply TikTok’s in-app features to add flair
S500: Make Your Videos Sound Awesome in Adobe Premiere Rush
Mike Russell, creative director at Music Radio Creative
Join Mike Russell, creative director at Music Radio Creative as he demonstrates how to take your videos to the next level with music and sound effects using the free assets that come with Adobe Premiere Rush. You’ll also discover audio editing and audio improvement techniques that will take your videos from good to great.
In this session you will explore:
- How to make audio adjustments (such as clip type, volume and ducking music)
- Cleaning up and improving sound using the noise and echo reduction features
- How to mute, move and separate audio in your Rush project
- Adding music to your project using the free assets inside Rush
- How to add samples and sound effects to your video
S508: Leveraging Adobe Apps to Create Brand Marketing Content
Nicte Cuevas, principal & creative cultivator, Nicte Creative Design
No creative agency? No in-house team? No problem. Learn how you can leverage the power of Adobe apps to create stunning and cohesive branded content — even if you’re not a designer. Whether you’re working with an existing brand or starting fresh, you’ll leave with actionable strategies and the confidence to create marketing content like social media videos and graphics, logos, presentation graphics, infographics, and more.
S506: Must-Know Social Media Marketing Techniques
Phil Pallen, personal branding expert
Join brand strategist Phil Pallen on an entertaining ride as he debunks common social media myths in favor of what gets you noticed online. He’ll give you a formula for deciding whether new platforms like TikTok and Clubhouse are worth your time, a content creation system to amp up your posting strategy, and proven tactics for connecting with your audience.
S502: Effectively Creating for Brands on Social Media
Anna Prosser, creator and streamer
Having spent years on both sides of the creator/brand relationship as a streamer as well as former managing producer for creator development at Twitch, Anna Prosser brings unique insights to this talk about collaborating with brands on social media. Come learn how to connect with the right people and the right brands, how to communicate with them once you do, and ultimately how to make sure that they keep coming back for more.
This session will provide useful ideas and executable strategies including:
- Communicating persuasively collaborating professionally with companies and potential clients
- Building thoughtful, authentic, and effective brand relationships
- Employing habits and etiquette that foster future collaboration
S505: Creative Instagram Content Tools and Techniques
Mikos Adams, brand strategist
Join social media content strategist Mikos Adams as he shares how he creates his scroll-stopping Instagram content and his proven techniques for growing his online presence. You’ll learn how he uses Photoshop Express for adding punch to photos, creates video stories using Adobe Premiere Rush, and uses Adobe Spark to streamline his branding and drive engagement.
Register for the FREE, VIRTUAL Adobe MAX 2021 (October 26-28) to unlock new ideas and grow your skill set alongside a community of like-minded creatives.
Too excited to wait? Check out all the sessions from MAX 2020 in the meantime.