Adobe named a leader in IDC MarketScape: Worldwide content management systems for persuasive digital experiences

IDC MarketScape.

Delivering exceptional digital experiences is more important than it has ever been to engage with and delight the distracted consumer. Companies have significantly accelerated their digital transformation investments to meet the demands of their digital-first customers. Given these trends and the urgency around the digital experience imperative, there is tremendous value in expert analysis of the content management systems market and key players, to help guide investment decisions.

IDC has just published its inaugural IDC MarketScape: Worldwide Content Management Systems for Persuasive Digital Experiences 2021 Vendor Assessment, which presents an in-depth evaluation of providers of content management systems used for persuasive digital experiences and details the criteria IDC views as most important for companies to consider. The IDC MarketScape evaluates 16 vendors across 20 categories of criteria across two dimensions: Strategies and Capabilities.

We are honored to be named a Leader in this new IDC MarketScape. The IDC MarketScape noted authoring environment, site administration, and developer environment as particular strengths for Adobe.

Source: “IDC MarketScape: Worldwide Content Management Systems for Persuasive Digital Experiences 2021 Vendor Assessment”, By: Marci Maddox, September 2021, IDC # US47412821

From IDC:

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.

The recognition of Adobe is a testament to the success of our customers and partners, who continue to deliver digital experiences that delight and inspire their consumers. Our vision for delivering persuasive experiences is simple: build a content system that democratizes authoring and access, delivers across channels, and provides proactive experience intelligence. This means building a system for IT, developers, and marketing organizations and given them the agility to create and deliver exceptional experiences across all channels. The system should be:

With Adobe Experience Manager, our goal is to ensure that all customers, regardless of industry, size, or use case, are able to deliver exceptional experiences across every touchpoint. Some customers who have been on this journey with us are:


Sazerac chose Adobe Experience Manager for their multi-stage digital transformation, starting with the U.S. before expanding globally. With Adobe Experience Manager, they were able to launch their first e-commerce site within 6 weeks to complement the opening of the Sazerac House property in New Orleans. When they launched their Buffalo Trace Distillery site during the middle of the pandemic, they leveraged Adobe Experience Manager to create a virtual tour of their distillery as a way to engage with consumers. “Having the ability to engage with our visitors digitally during our peak tourism season allowed us to continue providing the world-class experience that we are known for,” said Meredith Moody, global head of tourism and homeplaces for Sazerac.

National Instruments

In 2020, National Instruments launched a major initiative around modernization, which included revamping their corporate website. plays a major role for the company, serving as an ecommerce platform as well as connecting people to solutions, support, and thought leadership. NI was using an on-premise version of Adobe Experience Manager, which they used to power a variety of content in 7 languages across 50 locales.

As part of the modernization effort, one of NI’s key goals was to move to the cloud. Transitioning to the cloud native version of Adobe Experience Manager means internal teams can now focus on customer experience innovations and performance, instead of upgrades and maintenance. They can also get access to the latest features and functionality in Adobe Experience Manager as they’re released, with no additional work required from their IT teams to move to a new version. Adobe Experience Manager as a cloud service also helped broaden the pool of content creators who could contribute to experiences, resulting in an accelerated process from ideation to publish.

With Adobe Experience Manager, we take pride in helping all companies — whether mid-size, departmental, or enterprise — differentiate themselves through digital experience.

Download a complimentary copy of the report excerpt here.