Adobe MAX 2021: Collaborating to create joy

Last month, thousands of creatives from across the globe gathered at our free and all-virtual Adobe MAX to learn, share and unleash limitless creativity. And, as part of the annual Insiders program, which brings together a select cohort of creatives and Adobe ambassadors, we saw a conglomeration of creative commentary and collaboration.

Inspired by over 400 sessions and workshops, Insiders took to their social platforms to share their learnings and incredible event-inspired content. Then, they collaborated across countries and time zones to produce artworks that spark ‘Joy’. With 30 speakers from 9 countries across Asia Pacific, the region’s unique style was heavily represented. Here’s how our Insiders used creativity to share their joy:

Any media, anywhere

Anna Johnstone, Samuel Beatty, Jordan Turner, Patt Bosen, Jongwoo Kim and Jappy Agoncillo are situated across state lines of Australia, New Zealand, Korea and Singapore. Still, they were able to come together and blend illustration, photography and editing in one inspiring piece to encapsulate formative childhood joy.

“With the theme Joy in mind, we decided to just have fun with it, and create what makes us happy.” said Jappy Agoncillo.

Creativity in motion

Asia Pacific Insiders Bobbi Lockyer, Kitiya Palaskas, James Tran and Sofia Minson joined Belgium-based Kenny Deuss to create a mesmerizing video montage of self-portraits celebrating their individual styles and personal joy – think craft, colour and the travel within.

Meanwhile, Asia Pacific Insiders Arus Angchuan, Boby Atmajaya and Grace Ciao teamed up with European creatives Andry Berger (Russia), Andry Dédouze (France) and Chelsea Melody (Netherlands) to merge photography, illustration and animation - Illustrator, Photoshop and Aftereffects - to proclaim the love of their craft and collaborate in their preferred mediums.

In China, Cha Shan You Lu from Deeeeer.Lab and Lin Zhe from Fliiip Design also combined illustration with motion graphics, both developing their own fully animated video clips exploring the concept of creativity to inform and inspire people to join Adobe MAX.

MAX video by Lin Zhe from Fliiip Design

Creativity for social media

Creativity has more places to live than ever before and social media is a playground for imagination. Alicia Souza, Binko and Aundraj Jude teamed up with Caroline Kjellberg from Denmark to use Photoshop to create ‘Joy’ Instagram filters that share the joy of creativity while showcasing their personal skillsets.

This year, Adobe MAX brought together the most creative minds - inspiring artists and produced incredible work from all corners of the world. Alongside these limitless displays of creativity, new product features were announced - a sneak peek into the latest developments that continue to make creativity available to all.