Introducing Creative Cloud Express, a new suite of tools that helps anyone create
If you had to describe the design aesthetic of most launderettes, the right word would probably be “dingy.” That’s not the case with Celsious. The cheerful, eco-friendly Brooklyn wash spot features clean off-whites with yellow and coral accents, a color scheme that is also Celsious’s signature on their website and social channels.
“We wanted to turn doing laundry into something people were able to look forward to.” Celsious co-owner Theresa Williams said. “And we knew that having something that would photograph well and show up well on social media would help us gain exposure,” Theresa’s sister and co-owner, Corinna Williams, said. And they were right — Celsious is perhaps the only launderette to have garnered coverage from The New York Times, Wall Street Journal, Vogue, Elle, and countless other high-profile publications.
The Williams sisters are just two of many millions of entrepreneurs, small business owners, and everyday content creators who must stand out and creatively express themselves to grow their brands and audiences. More and more, we stand out today by expressing our unique perspective — through a beautiful social post, a compelling short video, an eye-grabbing poster. The average internet user spends approximately 145 minutes per day engaged with social media. Founder-led brands and influencers connect directly with consumers on social channels. In this environment, new businesses, causes, careers, and passions must find and engage their audiences with incredible multi-media content. Increasingly today, creative expression is the path to realising our full potential.
And that means that the ability to create must be accessible to everyone. Our mission at Adobe is to enable creativity for all. To realise that goal, we are expanding our set of creative applications.
Introducing Creative Cloud Express
Today, we are launching Creative Cloud Express, a quick and easy web and mobile app that’s perfect for a tattoo artist sharing his latest design, a clothing designer advertising her latest pop-up, a student creating an interactive history report, or an aspiring musician posting about her upcoming performance.
Creative Cloud Express draws on our decades of experience working with the creative community. It makes the core technology in our industry-leading products like Photoshop, Illustrator, and Premiere Pro available with just a few clicks — and with no learning curve. And whether your goal is to make a flyer, edit an image, or produce marketing assets, you don’t have to start from scratch — Creative Cloud Express gives you access to thousands of beautiful templates, millions of images from Adobe Stock, thousands of fonts, and many more assets that you can personalise to tell your story.
Creative Cloud Express is an app that only Adobe could develop because it takes some of the magic from our professional creative technology and makes it accessible to anyone. With Quick Actions, for instance, you can remove the background from an image, trim a video, or create a meme-ready GIF with just a click. And to keep you super-productive, we’ve incorporated the power to convert and export PDFs from Adobe Acrobat.
Creative Cloud Express offers access to literally millions of photos, fonts, templates, graphics, and other assets that give you a headstart on any project. Finding what you need is easy through intuitive, intelligent search. And our assets are easy to remix. If you find a graphic you love, you can swap in your own image and Creative Cloud Express will automatically apply all the filters and effects from the original graphic.
For most people today, creativity isn’t a solo endeavor. You work with your business partners on a set of projects that all share your brand’s colors, fonts, and logos. With Creative Cloud Libraries, you can share all the elements of your brand with all your teammates — and apply those elements to your work with just a few clicks.
Creative Cloud Express is perfect for people with no creative training. But it’s also a great addition to the toolkit of creative professionals. There are some projects for which apps like Photoshop or Illustrator are overkill. If you just want to make a social media post, produce a simple flyer, resize an image, or craft a quick thumbnail image for your Premiere Pro video, Creative Cloud Express is the fast and easy way to go. And Creative Cloud and Creative Cloud Express are connected through Libraries, Shared Templates and Shared Brands, which makes it easy for creative pros to share work with people with less formal training.
How to Get Creative Cloud Express
Creative Cloud Express is free for anyone to use. It’s available today at express.adobe.com and in the Apple App, Google Play, and Microsoft stores. Free users get access to up to 1 million images and other assets, thousands of templates, and dozens of fonts. You can unlock premium features, including more than 175 million Adobe Stock photos, 20,000 fonts, and access to additional applications like Photoshop Express and Premiere Rush, for £10.10 per month or £101.15 per year (prepaid). Creative Cloud Express is also available on the web and as a free app in the App store, Google Play and the Microsoft Store.
As excited as we are to launch Creative Cloud Express, this is just the beginning of the journey. We know that what creative people need changes fast, so we’re committed to continuously updating Creative Cloud Express with new features, new templates, and new capabilities – all based on your feedback. So, as you work with Creative Cloud Express, please let us know what’s working, what isn’t, and what you’d like to see in the next version. We are looking forward to partnering with you to develop this new app that truly brings creativity to all.