It’s about to get easier to Express Your Brand: Adobe and Meta partner to provide small businesses with essential creative and marketing skills
Small business owners know that growing and managing their brand’s social media channels can be a major pain point. This free training program from Adobe and Meta will change that.
It’s no surprise that social media is an essential marketing tool for small businesses today. According to a recent Adobe survey, we found 59 percent of small business owners (SBOs) say improving their social media skills would be the most impactful thing they can do for their business. But with limited time, resources, and technology, it can be a daunting task for entrepreneurs.
That’s why as a leader in creativity, we teamed up with Meta to create Express Your Brand — a training program that provides free education and tools to help SBOs easily and confidently grow their businesses online. The year-long initiative will couple tangible skills training with inspiration and community-building to empower small businesses across the country.
As a part of this effort, we are partnering with Meta to provide resources, tools and community to support a diverse community of small businesses. This includes granting 10,000 Black, Latinx and Hispanic businesses owners a one-year premium subscription to Adobe Express.
Introduced last year, Adobe Express is our new unified task-based web and mobile product that makes it easy to create and share beautiful, rich, multimedia content. Whether the goal is to make a logo, edit an image, or produce marketing assets, SBOs don’t have to start from scratch — Adobe Express provides access to thousands of fonts, templates and many more assets that can be personalized to tell a story.
Empowering people to create and communicate has always been core to Adobe’s mission of changing the world through digital experiences, and Adobe Express makes it possible for everyone, independent of skill level, to make something great and quickly.
Level up with Express Your Brand monthly training sessions and custom templates
Small business owners are short on time. Designed with the busy SBO in mind, this multifaceted program features easily digestible tips that demystify social media marketing and are simple to put into practice. Each session will offer hands-on learning with Adobe Express, so participants can quickly build a library of creative assets for their brand. Then, Meta experts will highlight how to use their newly designed creative to market their business across Instagram and Facebook.
The program, which kicks off on May 17, will cover a wide range of essential digital marketing topics. The monthly training sessions tackle how to build a brand, the art of driving engagement on Instagram, how to develop personalized ads through Ad Manager, and so much more.
And this is not your average classroom. Pairing education with inspiration, industry experts from Adobe and Meta will be joined by boldface names to get the creative juices flowing. Realtor Chrishell Stause, chef Melissa King, and interior designer Justina Blakeney are just a few names who will participate in the seminars to share their own inspiring stories, best practices, and custom and curated Adobe Express templates for small business owners to get started.
Community is also an essential part of the Express Your Brand program. The centralized hub will house all training sessions, as well as create a forum to connect SBOs with one another to personalize the learning experience.
Adobe Express Premium Subscription for 10K Meta Elevate Members
Meta Elevate was first launched in 2018 to offer Black and Latinx and Hispanic business owners the resources, education, and support to pursue economic success. The program features a thriving community, where thousands of entrepreneurs of color have access to virtual coaching sessions, live Q&As, one-on-one mentorship, digital marketing tools, and more.
As a part of this partnership, we will provide 10,000 business owners who are part of the Meta Elevate program with a one-year premium subscription to Adobe Express. This group of diverse SBOs will gain access to more than 20,000 Adobe Fonts, over 160 million royalty-free Adobe Stock photos, and special features like refine cutout and resize to make it easier than ever to create custom, consistently branded creative content for their businesses.
To join the program and become eligible for subscription from Adobe, sign up at the Meta Elevate Business Hub.
Go deeper with Meta Elevate Circles
For Black and Latinx and Hispanic small businesses who want to take their digital marketing strategy skills to a new level, Elevate Circles offers dedicated one-to-one mentorship.
Selected businesses for the application-only program will walk away as Ads Manager experts, as well as receive ad credits, customer targeting strategies, and measurement and reporting methods from the team at Meta.
We are working with Meta to bring Elevate Circles to 50 new small businesses this summer. Over the course of eight weeks, Adobe experts will provide individualized coaching on creative best practices so all participants walk away empowered to start their creative journey with Adobe Express.
To apply to be a part of the next cohort, please visit Elevate Circles.
This is just the beginning of our partnership with Meta to support small businesses around the world. Visit the Express Your Brand hub today for more exciting updates.