Creativity and design in business: get inspiration from the leaders
Hear from the masters of the craft at MAX 2022. The Creativity & Design in Business track brings insight from leaders and creative professionals across graphic, web, UX, and multidisciplinary design.
Learn new Creative Cloud skills and best practices to spark inspiration for team and business success. Get inspired to grow your creative career by hearing from design leaders who will share their expertise in creative innovation, brand reinvention, design leadership, and professional development.
Here are five must-see sessions:
Elevating a Luxury Heritage Brand Through Substance 3D with Lucy Goodyear and Matthew Mifsud [S6156]
Hear industry experts explain how Burberry, a luxury British heritage brand, transformed their workflows through the introduction of 3D. You’ll learn how by adapting traditional ways of working and reimagining them in 3D, Burberry was able to unlock better ways of creating assets and effectively communicating the brand’s vision to stakeholders.
In this session, you’ll explore:
- How a company can start working in 3D and engage stakeholders to adopt 3D workflows
- How Burberry used 3D to sell their collections remotely during the global pandemic
- How to create realistic details such as embroidery in Substance 3D Sampler and Painter
- Using Substance 3D Stager to bring 3D garments to life
Creative Strategy That Delivers: Fewer Tasks, More Action with Bridget Esposito [S6155 & S154]
How do you successfully execute on 8,000+ projects a year and make sure it’s the best creative of your life? This is the goal of the newly built Prudential Creative House. Learn how VP and creative director Bridget Esposito and her team are able to seamlessly integrate creativity and process in a way that delivers for creatives and for clients.
You’ll hear about best practices around:
- The creation of an insight-driven creative brief with partners
- Modernizing creative workflows to improve speed to market — leveraging Workfront, AEM Assets, and Frame.io
- Empowering creatives with the right solutions so they can spend less time on administrative tasks and more doing great work
Harness the Power of Creative Expression for Social Change with Antionette Carroll [S6006]
Antionette Carroll, founder, president, and CEO of Creative Reaction Lab, presents the foundation and inspiration to recognize every individual’s personal power to manifest change in race relations and promote liberation, equity, justice, and peace within their own organizations and communities.
Accompanied by young emerging artists from the Artwork for Equity program at Creative Reaction Lab, Carroll will provide prompts to help you:
- Tap into your personal narrative
- Balance your own values alongside community needs
- Command attention to inspire and influence
Reinventing Your In-House Team in a “Post-Pandemic” World with Paul Nicholson [S6153]
Learn how Showtime Networks reinvented their in-house agency workstreams to evolve into a more creative, nimble, and efficient team with a 360-degree agile approach — all while driving a brand refresh in a rapidly changing industry.
Paul Nicholson, SVP production & technology at Showtime, will share:
- What most companies get wrong about “process”
- Strategies on self-reflection
- The challenge to create, manage, and deliver content when employees can work from anywhere.
- How to identify and leverage technology solutions to solve content velocity pressure
- How to look beyond technology to ensure team success
Creating Smarter with Customizable Templates in the Cloud with Shanae' Paulus [S6152 & S151]
Join Shanae' Paulus, who leads creative direction at Accenture Productions, to learn how the company’s global, in-house production team manages to collaborate on hundreds of videos each month while maintaining a healthy work/life balance that enriches creativity. Learn how to save time by harnessing the power of Adobe creative tools such as Adobe Stock, CC Libraries, and Frame.io to deliver a consistent brand message that leverages the power of the cloud.
You’ll leave this session with an understanding of:
- The business value of customizable templates and how they help you work smarter — not harder
- How to use the cloud to boost creativity, streamline your creative workflows, and improve collaboration
- Tips for maintaining remote team productivity
- The innovation Accenture Productions uses to keep assets organized and on track
Don’t miss a thing
Register for Adobe MAX 2022 to unlock new ideas and grow your creativity and digital skills.