Adobe to help U.S. Bank accelerate personalization in consumer banking

Persons hand hold a wallet with cash and withdraw some money in atm.

Image Credit: Adobe Stock/ Mihail.

Adobe and U.S. Bank are working to deliver enhanced online and in-branch customer experiences that are personalized to individuals’ needs and interests. The collaboration will build upon the successful digital transformation at U.S. Bank, which allows customers to have a consistent experience across branches and on web and mobile platforms, allowing them to complete bank transactions in a way that fits their needs. This could mean a conversation with a banker to discuss a financial plan, as well as depositing a check or checking a balance on the U.S. Bank Mobile App. Currently, more than 80 percent of U.S. Bank consumer transactions and nearly 65 percent of loan sales are now being handled digitally.

With so many touchpoints, the Adobe Experience Platform (AEP) will help deliver a single view of the customer, providing the marketing organization greater precision in providing timely and appropriate content through the right channel.

“We have made substantial investments in modernizing our marketing technology stack, in support of the tremendous growth and engagement in digital channels,” said Kai Sakstrup, chief strategy and marketing officer, U.S. Bank. “It is important to us to provide a seamless experience whether a customer is completing a transaction in person, online or on the mobile app. The Adobe Experience Platform underpins our goal to address the changing needs of customers, who demand more meaningful interactions with a financial services partner, while providing a foundation to reshape how we engage corporate clients in the future.”

“U.S. Bank is a leader in the financial services sector, setting an example as brands prioritize making the digital economy more personal,” said Anjul Bhambhri, senior vice president, Adobe Experience Cloud. “With Adobe Experience Platform, marketers at U.S. Bank can rally around a single view of the customer, driving an always-on personalization strategy that can evolve with consumer expectations and be in full compliance with strict industry rules and regulations.”

With Adobe Experience Platform, U.S. Bank has a full suite of tools to safely activate data for large-scale personalization: