This week, the Hollywood Professional Association (HPA) Awards Committee announced winners and honorees for the 2023 HPA Award for Engineering Excellence, which recognizes outstanding technical and creative ingenuity in media, content, production, finishing, distribution, and archive. The HPA Awards have long been the champion of groundbreaking technologies and inspiring creativity, and we’re incredibly proud to share that Adobe will be honored with the HPA Award for Engineering Excellence for the AI-powered Text-Based Editing feature in Premiere Pro.
In April, we unveiled Text-Based Editing in Premiere Pro — a revolutionary new AI-powered technology that makes editing video as simple as copying and pasting text. Text-Based Editing analyzes and transcribes clips allowing you to search for words or phrases. Then you simply cut sentences and rearrange dialogue in the transcript window while the rough cut automatically takes shape in the timeline. Text-based editing eliminates the need to watch hours of footage just to find the right sound bites, freeing you to focus on creative storytelling.