We live in extraordinary times. Economic uncertainty and record inflation have made consumers more conscious of how and where they spend their money. Meanwhile, businesses are feeling under pressure to drive relevance and unlock growth while keeping their budgets in check.
The challenge for brands is to recognise the economic realities of today, adapt, and cut through the noise by delivering memorable experiences that get customers’ attention, build trust and drive loyalty for the long-term. Growth comes from experiences and at Adobe we are committed to empowering brands to drive experience-led growth. Brands can grow trust and profits by investing in transformation technologies and use them to deliver great customer experiences. This goes for every industry, from financial services to consumer-packaged goods, for example. Just ask Adobe’s customers.
Let’s start with UK banking leader, TSB, which transformed its customer journeys with real-time data capabilities to deliver more personalised omnichannel journeys and increase its loan sales 300%. There’s also German multinational, Henkel, which powers communications for 30 international brands in 40 countries using a single experience platform.
At Adobe, we are committed to supporting these businesses and countless others through their digital transformations, especially in these challenging moments when change is not only necessary for their organization, but inevitable. It was in this spirit that we first launched the Adobe International Advisory Board (IAB) in 2021 – to provide our customers with additional perspectives from industry leaders. The International Advisory Board brings together a team of highly respected and internationally focused leaders, with proven track-records in navigating disruption and leading digital transformation across the private and public sectors.
Today, we are proud to welcome our newest IAB Member, Simone Menne, whose credentials speak for themselves. As CFO of Deutsche Lufthansa from 2012 to 2016, Simone saw the company’s profits surge to €31bn, with net profits of nearly €2b. From there, she took over as CFO for Boehringer Ingelheim, helping the pharma giant to integrate Sanofi’s €11bn Merial animal health division into its portfolio.
Crucially (and excitingly) for Adobe and our customers, Simone was deeply involved in digital initiatives at both Lufthansa and Boehringer Ingelheim. In speaking with Simone, I’ve quickly learnt from her unique perspective of how digital technologies can help businesses to modernise operations, cut costs, and personalise their customer experiences. It will be invaluable in helping our customers to do the same and unlock profitable growth.
