Adobe MAX 2023: Introducing the next generation of creativity, powered by AI

Today at Adobe MAX in Los Angeles, we unveiled the latest version of Adobe Creative Cloud, with more than 100 new features across Photoshop, Illustrator, Premiere Pro, and beyond, including magical new generative AI features powered by three new foundational Adobe Firefly models for images, vectors and design. These updates put even more innovation in the hands of creators of all types — built right into creative workflows that you use every day.

Next-Gen Firefly offers more quality, control and integration into creative workflows

The momentum around Firefly has been awesome to see. The creative community has generated more than 3 billion images using the first Firefly Image Model since we released it back in March with 1 billion of those images generated in the last month alone. Today, we introduced the next generation of Firefly’s image generation capabilities with a massively improved model. Available now in beta in the Adobe Firefly web app, Adobe Firefly Image 2 Model significantly advances creator control and image quality. The next chapter of generative AI for imaging provides larger model capacity and better image generation — making it faster and easier to realize your creative vision and tell your story with high quality outputs. And just like the first Firefly image model, Firefly Image 2 was designed to generate content that’s safe to use in your commercial work.

Image created with Adobe Firefly Model 2.

Prompt: Cinematic studio portrait of a sloth, shot on a solid black cyclorama

Firefly Image Model 2 powers new Text to Image capabilities in the Firefly web application, including Generative Match, allows you to generate new images in the same style of existing images. In the Firefly web app, we provide reference images, so you’ll be able to generate multiple images all with a consistent look and feel. Or, you can also upload your own reference image — provided you confirm you have permission to use it. You can also apply and adjust Photo Settings to generated images, including depth of field, motion blur, field of view, and more, much like you could do with a physical camera lens. And you can adjust the visual intensity of generated images to make them more photorealistic, artistic or surreal.

Generative Match offers massive time savings for everyone charged with scaling up content production while also making sure it aligns with a brand’s look-and-feel. We continue to advocate for new laws and are introducing new policies to protect creators from bad actors misusing their content. We are advocating for Congress to pass the FAIR Act, modernizing laws so creators can take action against people impersonating their style or likeness without their permission. And we are putting safeguards in place in our products to promote responsible use of Generative Match. Read more about that in Scott Belsky’s blog.

We’re also making it even easier to bring assets you’ve generated in the Adobe Firefly app into other creative workflows. Now, you can share links to your generated images, including information about the text prompt you used to help others understand how to create similar images. And you can save images you’ve generated with Firefly to Libraries, enabling you to reopen the images in Creative Cloud apps like Photoshop and Illustrator.

You can try all the new updates to Adobe Firefly by visiting the Adobe Firefly web app in your browser on web or mobile.

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More AI innovation for creative professionals in Creative Cloud Apps

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Bringing generative AI to everyone in Adobe Express

Adobe Express is the AI-first, all-in-one content creation app to quickly make social media posts, videos, documents, and so much more. Adobe Express Premium, with access to all premium features and assets in Adobe Express, is included in most Creative Cloud plans. Today, we’re introducing new generative AI capabilities in Adobe Express with Generative Fill and Text to Template, powered by the new Firefly Design Model. These capabilities build on existing features like Text to Image and Text Effects to help you create content faster in Express using the power of generative AI.

With Generative Fill, you can insert, remove, or replace objects and people in images using simple text descriptions, supported by the same technology that powers Generative Fill in Adobe Photoshop. Text to Template enables you to generate extraordinary, editable templates for social posts, flyers, cards, and more from a text description. With Text to Template, you can enter a prompt describing your desired topic, style, or occasion and generate unique, customizable templates for your exact needs.

These new features highlighted here are just a sampling of everything Adobe released today. From brand new generative AI models to new features to performance enhancements and bug fixes — we continue to reinvent workflows and innovate faster than ever. We’re excited for you to start exploring and can’t wait to see what you create!