Generation AI: Redefining creative workflows and skills

Created with Adobe Firefly

Across all industries, the roles and skills of the future are being redesigned by generative AI.

Where once creativity was limited by technical skills and proficiencies, with generative AI that is flipped on its head. Now the only limitation on creative expression is your imagination.

As the world of creativity evolves, we spoke to some of the speakers at TEDx Sydney about how generative AI is changing how we work and changing the skills needed to deliver success.

New ways of working

Multidisciplinary artist Feras Shaheen creates and designs everything from digital artwork to contemporary dance performances. Regardless of what he’s creating, he says technology plays a role in helping him experiment and create without limitations.

“I come from a design background, so a lot of my starting points begin on the computer working with ideas and then they go into the physical world and take place and form,” he says.

“The evolution of technology helps with my process.”

Creative concepting, ideation, first drafts of content, and so much more is now being streamlined by generative AI tools.

Quote from artist Feras Shaheen: "To experiment, you don't have to be a professional artist or creative, you just have to be human and be ready to be vulnerable."

It’s not just creative workflows that are being disrupted.

Sarah Cannard is a space engineer and project manager at Nova Systems and says she’s most excited about the prospect of generative AI solutions freeing her from mundane processes and allowing her to “just create”.

Unprecedented change

Joseph Couch is the co-founder and CTO at Othelia, a company creating generative AI technology to unlock the storytelling process for screenwriters.

He is immersed in the debate around the role generative AI plays in the creative processes as, at the time of speaking with us, his peers in Hollywood continue their writers’ strike which in part is focused on the impact AI will have on their industry.

Skills for a generative AI future

As traditional creative processes are reimagined, the necessary skills of the future workforce will change as well.

Technical skills will continue to become less important as technology augments or takes over much of those capabilities. In their stead, more creative skills like ideation, problem solving and critical thinking will become essential.

Dr Seyedali Mirjalili, professor of artificial intelligence at Torrens University, says skills like data literacy and visualisation will be important. Most importantly though, he says, is continuing to learn how to use and leverage generative AI tools.

“AI offers a solution like a computer can; it’s not that you need to be able to program a machine to get things done, rather it’s just about learning how to use different tools,” he says.

Sarah Cannard says “engineers coming through now are learning how to solve problems and create the solutions for anything. They’re learning how to learn, and that’s the key.”

Quote from space engineer Sarah Cannard: "As long as they keep teaching people how to be creative whilst being analytical and learning how to solve problems, they'll be great."

Adobe Firefly is Adobe’s family of generative AI models designed to jump-start creativity and accelerate workflows. It is responsibly trained on Adobe Stock images, openly licensed content, and public domain content where copyright has expired.

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